Typographic Branding: Create Memorable Logos from Scratch
Influences
A course by Carlos Mignot , Graphics and Typography Designer
About the video: Influences
Overview
“In this class, we will see how great brand design references use typography to express concepts, feelings and sensations, whether manipulating fonts or creating letters from scratch. Treating typography well is the fundamental task of every designer.”
In this video lesson Carlos Mignot addresses the topic: Influences, which is part of the Domestika online course: Typographic Branding: Create Memorable Logos from Scratch. Learn to develop a soulful visual identity by combining branding and typography techniques.
Partial transcription of the video
“Influences I believe I get my references from everywhere. Music, TV series, books, trips, in addition to places, flavors, art, and much more. Any type of human creation can and should be used as a reference. You know that bubble gum package that no longer exists? Or your favorite cartoon when you were a kid? Or even that movie that nobody watched? If they spoke to you somehow, it's something you can bring to your creations. I believe a designer's role is to absorb as much culture as they can, so that it can be used in their projects. Although I believe anything can be used as reference, I e...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typographic Branding: Create Memorable Logos from Scratch
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Category
Calligraphy & Typography, Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Logo Design, Typography

Carlos Mignot
A course by Carlos Mignot
Carlos Mignot is a Brazilian graphic and typography designer who specializes in creating custom lettering for brands. He studied at the Miami Ad School Rio, where he learned alongside renowned industry professionals and fostered his passion for typography and lettering.
He currently works at Plau design studio as a branding and typography project coordinator helping different brands find their own personal typography style. He has released his own fonts and worked with brands like Granado, Canal Brasil, NotCo, Stone, and more.
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- 8,530 students
- 12 lessons (2h 7m)
- 15 additional resources (3 files)
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- Available on the app
- Audio: Portuguese, English, Spanish
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
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