Best seller

Typographic Branding: Create Memorable Logos from Scratch

A course by Carlos Mignot , Graphics and Typography Designer

Graphics and Typography Designer. Rio de Janeiro, Brazil.
Joined March 2020

Learn to develop a soulful visual identity by combining branding and typography techniques

  • Best seller Portuguese with subtitles in English
  • 100% positive reviews (319)
  • 6414 students

Learn to develop a soulful visual identity by combining branding and typography techniques

A course by Carlos Mignot

Letters themselves have the ability to transport the viewer, perhaps to a memory, a sensation, or a strong emotion, before having even understood the message behind them. Graphic designer Carlos Mignot specializes in translating concepts and sensations visually through customized typefaces.

In this course, learn to develop a typographic identity for a brand. Carlos guides you through how to choose a color palette and put your ideas into letters to create inspiring logos using Adobe Illustrator. By the end of the course, you'll have the visual branding resources to present impactful ideas to the client quickly and efficiently.

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What will you learn in this online course?

12 lessons & 15 downloads

The Power of Typography
16 minutes, 4 seconds
Basic Brand Strategy
5 minutes, 52 seconds
Sketching Typographic Ideas
14 minutes, 13 seconds
Refining the Draft
6 minutes, 5 seconds
Logo Vectorization
20 minutes, 25 seconds
Typographic Pairing
12 minutes, 16 seconds
Portuguese with subtitles in English
  • 100% positive reviews (319)
  • 6414 students
  • 12 lessons (2h 7m)
  • 15 additional resources (3 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Portuguese
  • Portuguese, Spanish, English, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Create a typographic brand identity by designing a logo from scratch considering the color scheme, typefaces and fonts, and brand applications.

Projects by course students

Who is this online course for?

Designers, art directors, students, and anyone interested in improving their branding skills and developing visual identities.

Requirements and materials

Basic knowledge of Adobe Illustrator is necessary for this course.

In terms of materials, you need a computer with access to the software, as well as a pencil, pen, and some paper.


Reviews

6414 Students
319 Reviews
100% Positive ratings

Carlos Mignot

A course by Carlos Mignot

Teacher Plus
Graphics and Typography Designer

Carlos Mignot is a Brazilian graphic and typography designer who specializes in creating custom lettering for brands. He studied at the Miami Ad School Rio, where he learned alongside renowned industry professionals and fostered his passion for typography and lettering.

He currently works at Plau design studio as a branding and typography project coordinator helping different brands find their own personal typography style. He has released his own fonts and worked with brands like Granado, Canal Brasil, NotCo, Stone, and more.


Content

  • U1

    Introduction

    • Presentation
    • Influences
  • U2

    Branding Meets Typography

    • What Are Soulful Brands?
    • Understanding the Letters
    • The Power of Typography
    • Basic Brand Strategy
  • U3

    Bringing the Brand to Life with Soul

    • Sketching Typographic Ideas
    • Refining the Draft
    • Logo Vectorization
    • Typographic Pairing
  • U4

    Assembling a Branding Toolkit

    • Toolkit Assembly
    • Presentation to the Customer
  • FP

    Final project

    • Typographic Branding: Create Memorable Logos from Scratch

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Typographic Branding: Create Memorable Logos from Scratch. Calligraphy, Typography, and Design course by Carlos Mignot Best seller

Typographic Branding: Create Memorable Logos from Scratch

A course by Carlos Mignot
Graphics and Typography Designer. Rio de Janeiro, Brazil.
Joined March 2020
  • 100% positive reviews (319)
  • 6414 students