Typographic Branding: Create Memorable Logos from Scratch

A course by Carlos Mignot
Graphics and Typography Designer. Rio de Janeiro, Brazil.
Joined March 2020
, Graphics and Typography Designer

Learn to develop a soulful visual identity by combining branding and typography techniques

  • Portuguese with subtitles in English
  • 100% positive reviews (255)
  • 4139 students

Learn to develop a soulful visual identity by combining branding and typography techniques

Portuguese with subtitles in English
  • 100% positive reviews (255)
  • 4139 students
  • 12 lessons (2h 7m)
  • 15 additional resources (3 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Portuguese
  • Portuguese, Spanish, English, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Letters themselves have the ability to transport the viewer, perhaps to a memory, a sensation, or a strong emotion, before having even understood the message behind them. Graphic designer Carlos Mignot specializes in translating concepts and sensations visually through customized typefaces.

In this course, learn to develop a typographic identity for a brand. Carlos guides you through how to choose a color palette and put your ideas into letters to create inspiring logos using Adobe Illustrator. By the end of the course, you'll have the visual branding resources to present impactful ideas to the client quickly and efficiently.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Branding Meets Typography
  • U3
    U3. Bringing the Brand to Life with Soul
  • U4
    U4. Assembling a Branding Toolkit
  • FP
    FP Final project
View details

Start by getting to know graphic designer Carlos Mignot. Hear about his career so far, including how he discovered a way to use typography to enhance the brand identity of various companies, and take a look at his biggest influences in the world of design.

Carlos explains what a soulful brand is and the main strategies for building an inspiring identity. Once you've got some ideas, dive into the world of typography by exploring basic shapes and a range of concepts and styles to see how different messages can be conveyed.

Next, put together a branding strategy and learn to translate it to the visual arena by producing drafts of your typographical ideas. Discover how to vectorize your logo in Adobe Illustrator and choose the appropriate fonts for your creative vision.

To finish up, use the concepts you've learned to create a branding toolkit with a collection of visual materials for any communication need. Carlos also gives some final tips on wowing your client when presenting your project.

What is this course's project?

Create a typographic brand identity by designing a logo from scratch considering the color scheme, typefaces and fonts, and brand applications.

Projects by course students

Who is this online course for?

Designers, art directors, students, and anyone interested in improving their branding skills and developing visual identities.

Requirements and materials

Basic knowledge of Adobe Illustrator is necessary for this course.

In terms of materials, you need a computer with access to the software, as well as a pencil, pen, and some paper.


4139 Students
255 Reviews
100% Positive ratings

Carlos Mignot

A course by Carlos Mignot

Teacher Plus
Graphics and Typography Designer

Carlos Mignot is a Brazilian graphic and typography designer who specializes in creating custom lettering for brands. He studied at the Miami Ad School Rio, where he learned alongside renowned industry professionals and fostered his passion for typography and lettering.

He currently works at Plau design studio as a branding and typography project coordinator helping different brands find their own personal typography style. He has released his own fonts and worked with brands like Granado, Canal Brasil, NotCo, Stone, and more.


  • U1


    • Presentation
    • Influences
  • U2

    Branding Meets Typography

    • What Are Soulful Brands?
    • Understanding the Letters
    • The Power of Typography
    • Basic Brand Strategy
  • U3

    Bringing the Brand to Life with Soul

    • Sketching Typographic Ideas
    • Refining the Draft
    • Logo Vectorization
    • Typographic Pairing
  • U4

    Assembling a Branding Toolkit

    • Toolkit Assembly
    • Presentation to the Customer
  • FP

    Final project

    • Typographic Branding: Create Memorable Logos from Scratch

What to expect from a Domestika course

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    Learn valuable methods and techniques explained by top experts in the creative sector.

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  • Get front-row seats

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  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

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Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

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Typographic Branding: Create Memorable Logos from Scratch. Calligraphy, Typography, and Design course by Carlos Mignot

Typographic Branding: Create Memorable Logos from Scratch

A course by Carlos Mignot
Graphics and Typography Designer. Rio de Janeiro, Brazil.
Joined March 2020
  • 100% positive reviews (255)
  • 4139 students