Typographic Branding: Create Memorable Logos from Scratch

Overview

“In this class, you will see what are the main brand strategy tools and what are the pre-creation processes of a typographic identity. ”

In this video lesson Carlos Mignot addresses the topic: Basic Brand Strategy, which is part of the Domestika online course: Typographic Branding: Create Memorable Logos from Scratch. Learn to develop a soulful visual identity by combining branding and typography techniques.

Partial transcription of the video

“Basic Brand Strategy This is not a course on brand strategy, but on how you can visually translate strategic brand attributes into an incredible typographic identity. In this lesson, we'll learn what the main strategy tools are and how you can use them in the stages of brand creation. To do so, we'll use a fictional brand called Cash. It's an investment app aimed at millennials. That means people who were born in the '90s. Although it's a fictitious brand, we'll look at the real market and real companies so you can better assimilate the idea. Shall we? Every project, be it a design or brand...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Typographic Branding: Create Memorable Logos from Scratch

• Level: Beginner
• 100% positive reviews (347)
• 8531 students
• 4 units
• 12 lessons (2h 7m)
• 3 downloads

• Category

  Calligraphy & Typography, Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Logo Design, Typography