Storytelling and Communication to Sell Creative Projects
Time to negotiate
A course by Vanesa Rodríguez Agüera , Creative Director
About the video: Time to negotiate
Overview
“Negotiating is not just talking about money. Learning to lay the foundations of a collaboration, trying to get the best conditions from respect, but safely in your project, is something that not all people dominate. If you are one of them, you have a lot of cattle.”
In this video lesson Vanesa Rodríguez Agüera addresses the topic: Time to negotiate, which is part of the Domestika online course: Storytelling and Communication to Sell Creative Projects. Learn communication, persuasion and negotiation techniques to find your own voice and create a successful pitch for clients, investors or collaborators.
Partial transcription of the video
“time to negotiate In this lesson we are going to talk about negotiation. I am not only referring to economic aspects. Get the best conditions for your project from the beginning It will give you great advantages. I'll give you some techniques so that you do not lose sight of the objective of the presentation. Close the deal. Negotiating is fighting to maintain your position against or against the position of your client. This action implies a certain tension and you have to know how to handle it. We must not forget that we are evaluated from start to finish and this is not the time to lose ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Storytelling and Communication to Sell Creative Projects
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Copywriting, Information Design, Presentation Design, Storytelling
Vanesa Rodríguez Agüera
A course by Vanesa Rodríguez Agüera
Vanesa Rodríguez is a creative director and copywriter. She's been working in advertising for 16 years and has gained experience within a variety of creative digital departments in healthcare, events, and BTL advertising for leading Spanish agencies such as BTOB Livebrands, BURNS The Agency, Tiempo BBDO, Havas Health & You, Grow, and more. She has also collaborated as a freelance copywriter and scriptwriter for big and small brands alike.
Throughout her extensive career, she has earned multiple awards and recognitions and has fulfilled several of her dreams, including writing for major brands like Coca-Cola and Disney and selling TV series to audiovisual producers.
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- 1,438 students
- 14 lessons (1h 31m)
- 39 additional resources (17 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
