Storytelling and Communication to Sell Creative Projects
Definition of the project
A course by Vanesa Rodríguez Agüera , Creative Director
About the video: Definition of the project
Overview
“You may be presenting directors from various fields and professionals of recognized prestige, but here the one who knows the most about your project is you. Show why you have to believe in him!”
In this video lesson Vanesa Rodríguez Agüera addresses the topic: Definition of the project, which is part of the Domestika online course: Storytelling and Communication to Sell Creative Projects. Learn communication, persuasion and negotiation techniques to find your own voice and create a successful pitch for clients, investors or collaborators.
Partial transcription of the video
“Definition of the project The more you know about your project, the more capacity you will have to defend it in a meeting. In this lesson we will see how to achieve the maximum knowledge and make it work for you. We will do it through two exercises, one to get the resume and everything positive about your project and another to understand your current situation and your possibilities. Let's go with the first. It is about making a summary of your project in just one page. If you can synthesize all that information is that you have a global vision how it works and how it could become a realit...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Storytelling and Communication to Sell Creative Projects
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Copywriting, Information Design, Presentation Design, Storytelling
Vanesa Rodríguez Agüera
A course by Vanesa Rodríguez Agüera
Vanesa Rodríguez is a creative director and copywriter. She's been working in advertising for 16 years and has gained experience within a variety of creative digital departments in healthcare, events, and BTL advertising for leading Spanish agencies such as BTOB Livebrands, BURNS The Agency, Tiempo BBDO, Havas Health & You, Grow, and more. She has also collaborated as a freelance copywriter and scriptwriter for big and small brands alike.
Throughout her extensive career, she has earned multiple awards and recognitions and has fulfilled several of her dreams, including writing for major brands like Coca-Cola and Disney and selling TV series to audiovisual producers.
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- 1,452 students
- 14 lessons (1h 31m)
- 39 additional resources (17 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
