Storytelling and Communication to Sell Creative Projects
A memorable start
A course by Vanesa Rodríguez Agüera , Creative Director
About the video: A memorable start
Overview
“The first minutes are decisive, since your interlocutors will give you their full attention to draw conclusions about you. As the meeting goes on, that attention goes down and, you know; there is no second chance to make a good first impression.”
In this video lesson Vanesa Rodríguez Agüera addresses the topic: A memorable start, which is part of the Domestika online course: Storytelling and Communication to Sell Creative Projects. Learn communication, persuasion and negotiation techniques to find your own voice and create a successful pitch for clients, investors or collaborators.
Partial transcription of the video
“a memorable start In these lessons we will see how to make a good presentation. For this we have the example of Lina, an aspiring showrunner who is going to defend her series project before two investors or potential clients. Remember that this is just an example. These hits and misses, which are the most common that we meet at any rally or meeting, They can be used for any field and any creative project. In this lesson we will learn to leave a mark even before starting our pitch. Let us not forget that the first moments of the rally, before turning on the computer or talking about our crea...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Storytelling and Communication to Sell Creative Projects
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Copywriting, Information Design, Presentation Design, Storytelling

Vanesa Rodríguez Agüera
A course by Vanesa Rodríguez Agüera
Vanesa Rodríguez is a creative director and copywriter. She's been working in advertising for 16 years and has gained experience within a variety of creative digital departments in healthcare, events, and BTL advertising for leading Spanish agencies such as BTOB Livebrands, BURNS The Agency, Tiempo BBDO, Havas Health & You, Grow, and more. She has also collaborated as a freelance copywriter and scriptwriter for big and small brands alike.
Throughout her extensive career, she has earned multiple awards and recognitions and has fulfilled several of her dreams, including writing for major brands like Coca-Cola and Disney and selling TV series to audiovisual producers.
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- 1,438 students
- 14 lessons (1h 31m)
- 39 additional resources (17 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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