Storytelling and Communication to Sell Creative Projects
Market analysis
A course by Vanesa Rodríguez Agüera , Creative Director
About the video: Market analysis
Overview
“To find the space for your creative project, it is essential to know where you are moving, who your interlocutors will be and what the rules of the game are (even if you want to break them!).”
In this video lesson Vanesa Rodríguez Agüera addresses the topic: Market analysis, which is part of the Domestika online course: Storytelling and Communication to Sell Creative Projects. Learn communication, persuasion and negotiation techniques to find your own voice and create a successful pitch for clients, investors or collaborators.
Partial transcription of the video
“Market analysis In this lesson we will see how to find the right space for your creative project. That is, we are going to know your market. To make your project look unique and make it easier to sell, you need to make it completely different from what is already there, although there is a certain saturation in its market. When we are going to make a purchase, we are going to choose a content or we will make any choice in our life, Surely we have several options at our fingertips. Ideally, each one is perceived as different from the others, something unique. That is what we want you to lear...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Storytelling and Communication to Sell Creative Projects
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Copywriting, Information Design, Presentation Design, Storytelling
Vanesa Rodríguez Agüera
A course by Vanesa Rodríguez Agüera
Vanesa Rodríguez is a creative director and copywriter. She's been working in advertising for 16 years and has gained experience within a variety of creative digital departments in healthcare, events, and BTL advertising for leading Spanish agencies such as BTOB Livebrands, BURNS The Agency, Tiempo BBDO, Havas Health & You, Grow, and more. She has also collaborated as a freelance copywriter and scriptwriter for big and small brands alike.
Throughout her extensive career, she has earned multiple awards and recognitions and has fulfilled several of her dreams, including writing for major brands like Coca-Cola and Disney and selling TV series to audiovisual producers.
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- 1,438 students
- 14 lessons (1h 31m)
- 39 additional resources (17 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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