Storytelling and Communication to Sell Creative Projects
Persuasion
A course by Vanesa Rodríguez Agüera , Creative Director
About the video: Persuasion
Overview
“It is useless for you to present a successful idea if it does not resonate with your audience. And for that you need more than words, the key is persuasion.”
In this video lesson Vanesa Rodríguez Agüera addresses the topic: Persuasion, which is part of the Domestika online course: Storytelling and Communication to Sell Creative Projects. Learn communication, persuasion and negotiation techniques to find your own voice and create a successful pitch for clients, investors or collaborators.
Partial transcription of the video
“Persuasion In this lesson we are going to learn how to start your speech and guide it towards the sale. When we are going to present a creative project, pride can with us sometimes and we think about "me, my project, my work, my vocation, my talent". In meetings we really have to think about sharing and for that we must use the word "we". The word "we" is truly magical. Talk about a shared moment and a collaboration that starts at that moment and can go on for months or even years. If you talk about "our project", "our time" or "our cast", depends on the creative project, you are engaging y...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Storytelling and Communication to Sell Creative Projects
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Copywriting, Information Design, Presentation Design, Storytelling
Vanesa Rodríguez Agüera
A course by Vanesa Rodríguez Agüera
Vanesa Rodríguez is a creative director and copywriter. She's been working in advertising for 16 years and has gained experience within a variety of creative digital departments in healthcare, events, and BTL advertising for leading Spanish agencies such as BTOB Livebrands, BURNS The Agency, Tiempo BBDO, Havas Health & You, Grow, and more. She has also collaborated as a freelance copywriter and scriptwriter for big and small brands alike.
Throughout her extensive career, she has earned multiple awards and recognitions and has fulfilled several of her dreams, including writing for major brands like Coca-Cola and Disney and selling TV series to audiovisual producers.
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- 1,438 students
- 14 lessons (1h 31m)
- 39 additional resources (17 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
