Storytelling and Communication to Sell Creative Projects
Storytelling keys
A course by Vanesa Rodríguez Agüera , Creative Director
About the video: Storytelling keys
Overview
“The presentations are usually very attractive and impressive, but, above all, they have a story to hook and connect with the public. In this lesson we will see how to create the storytelling of your presentations to sell your project.”
In this video lesson Vanesa Rodríguez Agüera addresses the topic: Storytelling keys, which is part of the Domestika online course: Storytelling and Communication to Sell Creative Projects. Learn communication, persuasion and negotiation techniques to find your own voice and create a successful pitch for clients, investors or collaborators.
Partial transcription of the video
“storytelling keys The presentations are usually attractive and impressive, but above all they have a story to get hooked and connect with your audience. In this lesson we will see how to create the storytelling of your presentations to sell your project. Let's see it! When we talk about storytelling A saying from the 1960s comes to mind: "The medium is the message". Couldn't be more helpful. But in client meetings, the main medium is you. That's why it's very important take care of how you tell your story, your storytelling, how do you define your theme or how you describe your project with...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Storytelling and Communication to Sell Creative Projects
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Copywriting, Information Design, Presentation Design, Storytelling
Vanesa Rodríguez Agüera
A course by Vanesa Rodríguez Agüera
Vanesa Rodríguez is a creative director and copywriter. She's been working in advertising for 16 years and has gained experience within a variety of creative digital departments in healthcare, events, and BTL advertising for leading Spanish agencies such as BTOB Livebrands, BURNS The Agency, Tiempo BBDO, Havas Health & You, Grow, and more. She has also collaborated as a freelance copywriter and scriptwriter for big and small brands alike.
Throughout her extensive career, she has earned multiple awards and recognitions and has fulfilled several of her dreams, including writing for major brands like Coca-Cola and Disney and selling TV series to audiovisual producers.
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- 1,438 students
- 14 lessons (1h 31m)
- 39 additional resources (17 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
