Business Mindset for Creatives: Make an Action Plan
Understanding Your 'Why'
A course by Abraham Asefaw , Entrepreneur
About the video: Understanding Your 'Why'
Overview
“In this lesson, I'm going to help you understand and identify your 'why'.”
In this video lesson Abraham Asefaw addresses the topic: Understanding Your 'Why', which is part of the Domestika online course: Business Mindset for Creatives: Make an Action Plan. Learn how to become your own boss by creating a viable business plan that highlights your creative passion.
Partial transcription of the video
“Understanding Your 'Why' In this lesson, we'll talk about the why. Your why and why that's important. Because it's already as tough as it is to be independent, so it's very crucial that you understand why you're doing what you're doing, because if not, you could easily be employed. Your why could be saving the world. It could be that you don't want to have a boss. I won't put any emphasis on it as long as you have a clear reason, because you'll be the driving force until this venture, business, stands on its own leg. So that's why the why is so important. So ask yourself these questions. Wh...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Mindset for Creatives: Make an Action Plan
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Category
Marketing & Business -
Areas
Business, Creative Consulting, Design Management, Marketing

Abraham Asefaw
A course by Abraham Asefaw
Abraham Asefew is an entrepreneur specialized in building and investing in new businesses. After studying at the University of Uppsala in Sweden, he went on to co-found The Pop-Up Agency, which led him to work with industry giants such as TBWA, Facebook, Coca-Cola, and adidas. With The Pop Up Agency, his mission was to redefine the way businesses tap into their creativity.
In addition to working with some of the largest brands in the world including Google, Netflix, and Condé Nast, he is also involved in two leading creative schools: as a chairman at Hyper Island and as lecturer at Central Saint Martins. Abhraham is also a frequent speaker at conferences all over the world including Dubai Lynx, Eurobest, Spike Asia and D&AD.
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