Business Mindset for Creatives: Make an Action Plan
What Is a 'Business Mindset'
A course by Abraham Asefaw , Entrepreneur
About the video: What Is a 'Business Mindset'
Overview
“In this lesson I will go over what it means to have a business mindset and why it is important for creatives.”
In this video lesson Abraham Asefaw addresses the topic: What Is a 'Business Mindset', which is part of the Domestika online course: Business Mindset for Creatives: Make an Action Plan. Learn how to become your own boss by creating a viable business plan that highlights your creative passion.
Partial transcription of the video
“What Is a 'Business Mindset' In this lesson, we'll talk about business mindset and why that is important for creatives. As many of us, including myself, we enter this industry with passion and I always see this as a privilege to be in this industry, but I also think it's our responsibility to use that privilege, because if not, we'll be in a scenario where we only get a fourth of our value. So, thus, we're gonna touch upon four elements in this course and they are the following: Creating value. Delivering value. Capturing value. And evolving. Another elements that we'll consider during this...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Mindset for Creatives: Make an Action Plan
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Category
Marketing & Business -
Areas
Business, Creative Consulting, Design Management, Marketing
Abraham Asefaw
A course by Abraham Asefaw
Abraham Asefew is an entrepreneur specialized in building and investing in new businesses. After studying at the University of Uppsala in Sweden, he went on to co-found The Pop-Up Agency, which led him to work with industry giants such as TBWA, Facebook, Coca-Cola, and adidas. With The Pop Up Agency, his mission was to redefine the way businesses tap into their creativity.
In addition to working with some of the largest brands in the world including Google, Netflix, and Condé Nast, he is also involved in two leading creative schools: as a chairman at Hyper Island and as lecturer at Central Saint Martins. Abhraham is also a frequent speaker at conferences all over the world including Dubai Lynx, Eurobest, Spike Asia and D&AD.
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- 11 lessons (1h 40m)
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- Level: Beginner
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