Business Mindset for Creatives: Make an Action Plan
Capturing Value
A course by Abraham Asefaw , Entrepreneur
About the video: Capturing Value
Overview
“In this lesson, we’ll be working on the third of our four key elements: capturing value.”
In this video lesson Abraham Asefaw addresses the topic: Capturing Value, which is part of the Domestika online course: Business Mindset for Creatives: Make an Action Plan. Learn how to become your own boss by creating a viable business plan that highlights your creative passion.
Partial transcription of the video
“Capturing Value Now, we will be covering the third of the four pillars that is capturing value. While creating and delivering value is essential, it's worth nothing if you're not able to profit from it, basically, capturing it. In some cases, it's very straightforward. We could take, for example, retail, design, filmmakers, it's very straightforward in terms of how you capture those areas, but in other places, in our domains, it can be very murky. So let's take "murky" and try to clarify what that means. The murky meaning is a bit vague and hard to grasp. I take myself as an example. In my ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Mindset for Creatives: Make an Action Plan
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Category
Marketing & Business -
Areas
Business, Creative Consulting, Design Management, Marketing
Abraham Asefaw
A course by Abraham Asefaw
Abraham Asefew is an entrepreneur specialized in building and investing in new businesses. After studying at the University of Uppsala in Sweden, he went on to co-found The Pop-Up Agency, which led him to work with industry giants such as TBWA, Facebook, Coca-Cola, and adidas. With The Pop Up Agency, his mission was to redefine the way businesses tap into their creativity.
In addition to working with some of the largest brands in the world including Google, Netflix, and Condé Nast, he is also involved in two leading creative schools: as a chairman at Hyper Island and as lecturer at Central Saint Martins. Abhraham is also a frequent speaker at conferences all over the world including Dubai Lynx, Eurobest, Spike Asia and D&AD.
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- 11 lessons (1h 40m)
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- Level: Beginner
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