Business Mindset for Creatives: Make an Action Plan
Creating Value
A course by Abraham Asefaw , Entrepreneur
About the video: Creating Value
Overview
“In this lesson we’ll be working on the first of our four key elements: creating value.”
In this video lesson Abraham Asefaw addresses the topic: Creating Value, which is part of the Domestika online course: Business Mindset for Creatives: Make an Action Plan. Learn how to become your own boss by creating a viable business plan that highlights your creative passion.
Partial transcription of the video
“Creating Value Now, we'll talk about creating value, and that's one of the four pillars I've been talking about. We'll start off with the first one, creating value. The thing with value is, as basic as it might sound, and I've done the same mistake, that's why I'm trying to make you understand the importance of this, is value needs to be valued internally before it can be valued externally. You need to know what value you're creating before somebody else can come and buy it or consume it. So, creating value. The thing with creating value, it can be very straightforward, or in some cases, a ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Mindset for Creatives: Make an Action Plan
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Category
Marketing & Business -
Areas
Business, Creative Consulting, Design Management, Marketing
Abraham Asefaw
A course by Abraham Asefaw
Abraham Asefew is an entrepreneur specialized in building and investing in new businesses. After studying at the University of Uppsala in Sweden, he went on to co-found The Pop-Up Agency, which led him to work with industry giants such as TBWA, Facebook, Coca-Cola, and adidas. With The Pop Up Agency, his mission was to redefine the way businesses tap into their creativity.
In addition to working with some of the largest brands in the world including Google, Netflix, and Condé Nast, he is also involved in two leading creative schools: as a chairman at Hyper Island and as lecturer at Central Saint Martins. Abhraham is also a frequent speaker at conferences all over the world including Dubai Lynx, Eurobest, Spike Asia and D&AD.
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- 11 lessons (1h 40m)
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- Level: Beginner
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