Design Your Own Creative Process
Knowing Yourself
A course by Alejandro Masferrer , Graphic Designer & Creative Consultant
Joined May 2008
About the video: Knowing Yourself
Overview
“When you already know the system, you can learn more about yourself. In this lesson, I will help understand your relationship with the patterns. They will help you understand your own creativity, making it easy to map out your strengths and weaknesses.”
In this video lesson Alejandro Masferrer addresses the topic: Knowing Yourself, which is part of the Domestika online course: Design Your Own Creative Process. Make the most of your workflow, avoid creative blocks, and work more efficiently and confidently with your skill set.
Partial transcription of the video
“Knowing Yourself In this lesson, we'll look at the different attributes that the patterns have and we'll relate them to the weaknesses and strengths that they do have. And then you can discover a bit more what are the weaknesses and strengths that you have when you face the creative work. This process is thought for creatives that know their weaknesses and strengths can design better processes for themselves, because then you can adjust it exactly to what you need and to your talent. Now we'll look at the different attributes that all the patterns have. The good thing about this, it's inter...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Your Own Creative Process
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Category
Design, Marketing & Business -
Areas
Creative Consulting, Creativity, Design Management, Management & Productivity

Alejandro Masferrer
A course by Alejandro Masferrer
After studying graphic design in Seville (Spain), Alejandro Masferrer worked as a designer for BaseDesign in Madrid with clients like Reina Sofía and Casa Encendida. He later moved to Stockholm to study a master’s in design, which is where he met fellow creatives and co-founded The Pop Up Agency, a creative solutions company. This new career path led him and his team to travel the world and work with clients TBWA, Facebook, Coca-Cola, and adidas.
In 2016, he founded Triggers, a company dedicated to facilitating creative processes. Their main services are creative process workshops, and their trademark “Trigger cards” which present “what if” scenarios to help teams identify potential situations and how to approach them. Triggers has worked with clients like Ogilvy, McCann, McKenzie, Designit, Fjord, Starbucks, Ueno, Philips, Google, Lego, and more.
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- 9 lessons (2h 8m)
- 9 additional resources (3 files)
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- Audio: English
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- Level: Beginner
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