Design Your Own Creative Process
About Me
A course by Alejandro Masferrer , Graphic Designer & Creative Consultant
Joined May 2008
Joined May 2008
About the video: About Me
Overview
“In this lesson you will get to know me a little bit better and learn about how my company, Triggers, came to life.”
In this video lesson Alejandro Masferrer addresses the topic: About Me, which is part of the Domestika online course: Design Your Own Creative Process. Make the most of your workflow, avoid creative blocks, and work more efficiently and confidently with your skill set.
Partial transcription of the video
“About Me Hi! I'm Alejandro Masferrer or you can call me Ale. I'll be your teacher for this course. I'm happy that you decided to come to this journey with me on thinking about the creative process and creativity differently. In this lesson, I'll show you a bit of my background and introduce myself, so you know more of my experience and how I came about with everything I'll show you later on. My career started as a graphic designer. I studied in Seville, the city I was born, and at the beginning, I was very curious about prints and designing logos, and working basically as a graphic designer...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Your Own Creative Process
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Category
Design, Marketing & Business -
Areas
Creative Consulting, Creativity, Design Management, Management & Productivity
Alejandro Masferrer
A course by Alejandro Masferrer
After studying graphic design in Seville (Spain), Alejandro Masferrer worked as a designer for BaseDesign in Madrid with clients like Reina Sofía and Casa Encendida. He later moved to Stockholm to study a master’s in design, which is where he met fellow creatives and co-founded The Pop Up Agency, a creative solutions company. This new career path led him and his team to travel the world and work with clients TBWA, Facebook, Coca-Cola, and adidas.
In 2016, he founded Triggers, a company dedicated to facilitating creative processes. Their main services are creative process workshops, and their trademark “Trigger cards” which present “what if” scenarios to help teams identify potential situations and how to approach them. Triggers has worked with clients like Ogilvy, McCann, McKenzie, Designit, Fjord, Starbucks, Ueno, Philips, Google, Lego, and more.
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- 3,119 students
- 9 lessons (2h 8m)
- 9 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
