Design Your Own Creative Process
The 5 Patterns of the Creative Process
A course by Alejandro Masferrer , Graphic Designer & Creative Consultant
Joined May 2008
Joined May 2008
About the video: The 5 Patterns of the Creative Process
Overview
“Here I introduce you to my methodology, Co-Creation Patterns. You will learn the five patterns that I use to design absolutely any creative process anyone can face. You will learn about each pattern's peculiarity and attributes, and you will start to understand why it’s important to separate them to make your processes smoother and more effective.”
In this video lesson Alejandro Masferrer addresses the topic: The 5 Patterns of the Creative Process, which is part of the Domestika online course: Design Your Own Creative Process. Make the most of your workflow, avoid creative blocks, and work more efficiently and confidently with your skill set.
Partial transcription of the video
“The 5 Patterns of the Creative Process In this lesson, I'll show you my methodology. So, it's time to reveal the secrets of how I design creative processes, you already understand where it comes from, now it's time to show it. My methodology is based on five different patterns and I will explain you how these patterns work, what different attributes they have and how can they help you at different moments of the creative process. And also why it's important not to mix them up, because they need their spaces and they need their time. And finally, I'm gonna explain you how to combine them in ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Your Own Creative Process
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Category
Design, Marketing & Business -
Areas
Creative Consulting, Creativity, Design Management, Management & Productivity
Alejandro Masferrer
A course by Alejandro Masferrer
After studying graphic design in Seville (Spain), Alejandro Masferrer worked as a designer for BaseDesign in Madrid with clients like Reina Sofía and Casa Encendida. He later moved to Stockholm to study a master’s in design, which is where he met fellow creatives and co-founded The Pop Up Agency, a creative solutions company. This new career path led him and his team to travel the world and work with clients TBWA, Facebook, Coca-Cola, and adidas.
In 2016, he founded Triggers, a company dedicated to facilitating creative processes. Their main services are creative process workshops, and their trademark “Trigger cards” which present “what if” scenarios to help teams identify potential situations and how to approach them. Triggers has worked with clients like Ogilvy, McCann, McKenzie, Designit, Fjord, Starbucks, Ueno, Philips, Google, Lego, and more.
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- 9 lessons (2h 8m)
- 9 additional resources (3 files)
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- Audio: English
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- Level: Beginner
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