Design Your Own Creative Process
Course final project
A course by Alejandro Masferrer , Graphic Designer & Creative Consultant
Joined May 2008
About the final project for: Design Your Own Creative Process
Design Your Own Creative Process
“Hi and welcome to the end of this Domestika course. I hope that you enjoyed my method for self-discovery of your creativity and how to design a creative process that gets the most out of your abilities. As a designer, I realised that I was more passionate about designing the sessions and brainstorming meetings rather than delivering the solution to our clients. That was the starting point for designing the methodology I’ve shared with you throughout this course. So now I would like to share with you some of the highlights and insights of this course. Insights and Highlights Creativity is universal to all human beings and that separation between creative genius and the rest of people only perpetuates the myth that not all people can be creative. Instead what we need to do is think of the creative process in more concrete terms. When I proposed the exercise of creating a visual representation of your creative process my intention was for you to think of your creative process in a tangible way. I think this will help you understand what you struggle with when creating. Also, it will allow you to get a better sense of which of these toxic ideas you need to let go of. My methodology is based in understanding the patterns involved in any creative process. They are represented by five geometric figures: a circle for understanding, a square for definition, an opened triangle for generating as many ideas as you can, a closed triangle for filtering those ideas and a star for the energizing moments.

Partial transcription of the video
“Insights and Highlights Hi! Welcome to the end of this course. I hope you enjoyed this method for self-discovery and designing your own creative processes. As explained before, when I was a designer, I started to realize I was more interested in designing the sessions and the way to come up with ideas than the projects themselves. That was the origin for me to think about this methodology. Now, at the end of this course, I want to wrap it up showing you some insights that we learned throughout the course. Creativity is a universal skill. We should not let anyone to tell us who's a creative ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Your Own Creative Process
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Category
Design, Marketing & Business -
Areas
Creative Consulting, Creativity, Design Management, Management & Productivity

Alejandro Masferrer
A course by Alejandro Masferrer
After studying graphic design in Seville (Spain), Alejandro Masferrer worked as a designer for BaseDesign in Madrid with clients like Reina Sofía and Casa Encendida. He later moved to Stockholm to study a master’s in design, which is where he met fellow creatives and co-founded The Pop Up Agency, a creative solutions company. This new career path led him and his team to travel the world and work with clients TBWA, Facebook, Coca-Cola, and adidas.
In 2016, he founded Triggers, a company dedicated to facilitating creative processes. Their main services are creative process workshops, and their trademark “Trigger cards” which present “what if” scenarios to help teams identify potential situations and how to approach them. Triggers has worked with clients like Ogilvy, McCann, McKenzie, Designit, Fjord, Starbucks, Ueno, Philips, Google, Lego, and more.
- 100% positive reviews (188)
- 3,119 students
- 9 lessons (2h 8m)
- 9 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever