Design Your Own Creative Process
What Is the Creative Process?
A course by Alejandro Masferrer , Graphic Designer & Creative Consultant
Joined May 2008
Joined May 2008
About the video: What Is the Creative Process?
Overview
“My first goal with this lesson is one of the most important ones of the whole course: convincing you that the previous ideas we had about creative geniuses and the creative process are wrong and quite toxic for everyone. There is a different way of approaching creativity; making it accessible, hackable and enjoyable for everyone.”
In this video lesson Alejandro Masferrer addresses the topic: What Is the Creative Process?, which is part of the Domestika online course: Design Your Own Creative Process. Make the most of your workflow, avoid creative blocks, and work more efficiently and confidently with your skill set.
Partial transcription of the video
“What Is the Creative Process? In this first lesson, I want to achieve something very important for me. I wanna deconstruct some ideas that we have about the creative process, creative geniuses, and everything related to creativity. We have been learning since the beginning of our career that some people are supposed to be creative and others are just supposed to be there supporting them. So, I wanna work on that and I wanna try to convince you that there's another way of looking at creativity and the way we create. I want to start by giving you my definition of the creative process. Think a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Your Own Creative Process
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Category
Design, Marketing & Business -
Areas
Creative Consulting, Creativity, Design Management, Management & Productivity
Alejandro Masferrer
A course by Alejandro Masferrer
After studying graphic design in Seville (Spain), Alejandro Masferrer worked as a designer for BaseDesign in Madrid with clients like Reina Sofía and Casa Encendida. He later moved to Stockholm to study a master’s in design, which is where he met fellow creatives and co-founded The Pop Up Agency, a creative solutions company. This new career path led him and his team to travel the world and work with clients TBWA, Facebook, Coca-Cola, and adidas.
In 2016, he founded Triggers, a company dedicated to facilitating creative processes. Their main services are creative process workshops, and their trademark “Trigger cards” which present “what if” scenarios to help teams identify potential situations and how to approach them. Triggers has worked with clients like Ogilvy, McCann, McKenzie, Designit, Fjord, Starbucks, Ueno, Philips, Google, Lego, and more.
- 100% positive reviews (188)
- 3,119 students
- 9 lessons (2h 8m)
- 9 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
