Design Your Own Creative Process
Co-Creation Pattern Methodology
A course by Alejandro Masferrer , Graphic Designer & Creative Consultant
Joined May 2008
Joined May 2008
About the video: Co-Creation Pattern Methodology
Overview
“Here I will share with you the background of my methodology. Before showing you all the secrets of Co-Creation Patterns, I find it important to actually explain to you how I came up with it. You will understand my vision behind it and I will compare it to other methodologies out there so you can see its benefits and peculiarities.”
In this video lesson Alejandro Masferrer addresses the topic: Co-Creation Pattern Methodology, which is part of the Domestika online course: Design Your Own Creative Process. Make the most of your workflow, avoid creative blocks, and work more efficiently and confidently with your skill set.
Partial transcription of the video
“Co-Creation Pattern Methodology In this lesson, I want to show you how I came up with my methodology, so I'll explain to you the different systems, the different methods, and all the different ideas and theories I've been using to elaborate my creative process methodology. I'm also gonna show you a bit of the background of the idea, so when I started thinking about it, how I came up with it, and, basically, what are the theories supporting it. If you remember, we saw the difference between the what and the how. So, this lesson will be about the how. We won't talk about the methodology yet, ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Your Own Creative Process
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Category
Design, Marketing & Business -
Areas
Creative Consulting, Creativity, Design Management, Management & Productivity
Alejandro Masferrer
A course by Alejandro Masferrer
After studying graphic design in Seville (Spain), Alejandro Masferrer worked as a designer for BaseDesign in Madrid with clients like Reina Sofía and Casa Encendida. He later moved to Stockholm to study a master’s in design, which is where he met fellow creatives and co-founded The Pop Up Agency, a creative solutions company. This new career path led him and his team to travel the world and work with clients TBWA, Facebook, Coca-Cola, and adidas.
In 2016, he founded Triggers, a company dedicated to facilitating creative processes. Their main services are creative process workshops, and their trademark “Trigger cards” which present “what if” scenarios to help teams identify potential situations and how to approach them. Triggers has worked with clients like Ogilvy, McCann, McKenzie, Designit, Fjord, Starbucks, Ueno, Philips, Google, Lego, and more.
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- 9 lessons (2h 8m)
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- Audio: English
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- Level: Beginner
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