Content Strategy for Instagram

Content strategy for Instagram

“Congratulations on reaching the end of this journey together! In this course I taught you to lay the conceptual foundations of your brand to develop an effective content strategy on Instagram. You already have at your disposal all the necessary tools to make and share your final project. When you share it, it would be great if you briefly explained what you have done in each phase of the project and that you accompany the explanation with one or more images. In Unit 6 I have left you a document with the template so that you can present your project. It also includes the example of The Curious Beetle for you to take as a reference, if you need it. Share your content calendar with planned 15-day posts Remember to follow the instructions described during the course. For each of the 15 days, specify the content pillar, the idea of the publication, the added value that you will offer to your audience and the format that you will use for your publication.

Share your feed with the last 9 publications Show the visual consistency of your gallery on Instagram and how you have incorporated your graphic identity into your publications. Take a screenshot of your feed with the last 9 publications. If you haven't published your posts yet, you can use tools like Preview app, Planoly or Later to show what your feed would look like before publishing. Share two of your posts on Instagram in different formats Share the links of two publications where you have applied everything you learned in the course. It seeks to choose posts from different content formats to offer variety: Reels, IGTV, carousels or Posts. In the PDF that I have left you in Unit 6 you can click on the links, but since I share an image here, I also leave you the links to my two publications. Post 1 Post 2 I am looking forward to seeing your project and giving you feedback. Although I ask you for your patience, I will try to access the forum as much as I can and what my professional projects allow me. Also, I want to invite you to actively participate in the forum, not only sharing your progress, but also giving advice and trying to help the rest of the community. I cannot leave without being grateful with all my heart for having come this far. In this course I not only shared knowledge with you, I also shared a part of me with you and I hope you enjoyed it. See you on the forum! ”

Partial transcription of the video

“Final Project Hey there, we've made it to the end of the course. Thanks for joining me on this step-by-step journey. I'm very happy to have shared my knowledge and experience with you. I hope it's been useful and that from now on, you can create valuable content that's creative and strategic for your Instagram account. Now you're ready to start your final project. But first, I want to go over everything we looked at as a review of the entire course. First, we learned to define and understand our ideal client. Then, we analyzed the competition using a comparative grid to define the action pl...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Content Strategy for Instagram

• Level: Beginner
• 99% positive reviews (593)
• 31736 students
• 6 units
• 21 lessons (4h 41m)
• 17 downloads

• Category

  Marketing & Business

• Areas

  Communication, Digital Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, Social Media