Content Strategy for Instagram

Overview

“We continue to see different steps and tools to define our buyer persona or potential client.”

In this video lesson Julieta Tello addresses the topic: Your community: your potential customer 2, which is part of the Domestika online course: Content Strategy for Instagram. Learn how to take your Instagram account to the next level with a strong content strategy that connects with your audience.

Partial transcription of the video

“Your Community: Your Prospective Client Let’s go on to the next step. Once you’ve compiled all the information, it’s time to organize and analyze it. To that end, in Additional Resources, I’ll share The Curious Beetle’s example of an ideal client, where we’ll see demographic and geographic data, as well as the empathy mapping that includes psychographic and behavioral data. Our prospective clients are mostly women, at 81%, with 19% men ranging in age from 25 to 45, single, married, or in a couple, with or without kids, middle or upper-middle class, entrepreneurs or people in charge of small...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Content Strategy for Instagram

• Level: Beginner
• 98% positive reviews (583)
• 31186 students
• 6 units
• 21 lessons (4h 41m)
• 17 downloads

• Category

  Marketing & Business

• Areas

  Communication, Digital Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, Social Media