Best seller

Content Strategy for Instagram

A course by Julieta Tello
Business Coach. London, United Kingdom.
Joined July 2017
, Business Coach

Learn how to take your Instagram account to the next level with a strong content strategy that connects with your audience

  • Best seller Spanish with subtitles in English
  • 99% positive reviews (363)
  • 15414 students

Learn how to take your Instagram account to the next level with a strong content strategy that connects with your audience



Spanish with subtitles in English
  • 99% positive reviews (363)
  • 15414 students
  • 21 lessons (4h 41m)
  • 29 additional resources (17 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Instagram allows us to communicate and show the world who we are. Throughout her career as an entrepreneur and coach, Julieta Tello's lifestyle has been all about reinventing herself, and Instagram has allowed her to get her ever-growing projects The Curious Beetle and Design Junkie out there and recognized.

In her third course, Julieta teaches you to develop a strong content strategy for your Instagram account and really connect with your audience. Discover how to plan, produce, edit, and program a range of different publications. Keep boosting your brand positioning with her previous courses: Brand Strategy on Instagram and Creation of an Attractive and Responsible Brand.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Value proposal
  • U3
    U3. Content planning
  • U4
    U4. Creation of the visual guidelines of your brand
  • U5
    U5. Production of content ideas
  • U6
    U6. Evaluation and optimization
  • FP
    FP Final project
View details

To start off, Julieta Tello welcomes you to her third course by talking about her various sheddings of skin and how she came to launch the ever-evolving The Curious Beetle and Design Junkie. She also tells you about the influences that have left the biggest mark over the last few years.

Julieta shares her predictions and recommendations based on Instagram's current trends. She then teaches you to define and get to know your potential clients as well as study the successful strategies of your competitors to create your own value proposal.

Learn how to make your publications consistent and directly related to your brand objectives as well as relevant, empathetic, authentic, and engaging. Discover how to generate content ideas, which tools to use and how to convey them on a calendar.

Next, Julieta shows you the foundations for captivating your followers with a differentiating, coherent, and irresistible brand aesthetic. She guides you through the creation of a mood board and how to build a visual identity combining color palettes and typography.

Now it's time to create your content! Write powerful captions and evaluate which aspects to consider in each Instagram format, from Carousels to Reels. Finally, your teacher helps you program, monetize, and measure your content effectively.

What is this course's project?

Create a calendar containing 15 days' worth of content.

Projects by course students

Who is this online course for?

Content creators, freelancers, entrepreneurs, community managers, and creatives wanting to learn how to successfully position themselves on Instagram.

Requirements and materials

All you need is a phone and bags of enthusiasm for marketing and Instagram.

Basic notions of marketing concepts would also be ideal.


Reviews

15414 Students
363 Reviews
99% Positive ratings

Julieta Tello

A course by Julieta Tello

Teacher Plus
Business Coach

Julieta Tello is an Argentine marketing strategist who has lived in London since 2012.
She helps entrepreneurs create successful brands through her consultancy firm The Curious Beetle. She has over 20 years of experience in marketing for global corporations and manages more than 20 brands.
Four years ago, she launched her own socially responsible brand, Design Junkie, which led her to become an Instagram influencer.


Content

  • U1

    Introduction

    • Presentation
    • Influences
  • U2

    Value proposal

    • Trends and predictions on Instagram
    • Your community: your potential customer 1
    • Your community: your potential customer 2
    • Your competition: analysis and differentiation
    • Your value proposition: what makes my brand unique?
  • U3

    Content planning

    • Setting goals on Instagram
    • Defining the content pillars
    • Generating Ideas for Posts 1
    • Generation of ideas for publications 2
  • U4

    Creation of the visual guidelines of your brand

    • Definition of visual identity
    • Creation of visual identity
  • U5

    Production of content ideas

    • Planning and taking of multimedia material
    • Captions
    • Production in each format 1
    • Production in each format 2
    • Production in each format 3
    • Content scheduling
  • U6

    Evaluation and optimization

    • Metrics to analyze on Instagram
    • How to analyze Instagram statistics
  • FP

    Final project

    • Content strategy for Instagram

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Content Strategy for Instagram. Marketing, and Business course by Julieta Tello Best seller

Content Strategy for Instagram

A course by Julieta Tello
Business Coach. London, United Kingdom.
Joined July 2017
  • 99% positive reviews (363)
  • 15414 students