Content Strategy for Instagram
Defining the content pillars
A course by Julieta Tello , Business Coach
About the video: Defining the content pillars
Overview
“Next, I am going to define the concept and characteristics of valuable content and we will classify the different types of content that we can develop in our account to finally establish the communication pillars.”
In this video lesson Julieta Tello addresses the topic: Defining the content pillars, which is part of the Domestika online course: Content Strategy for Instagram. Learn how to take your Instagram account to the next level with a strong content strategy that connects with your audience.
Partial transcription of the video
“Defining Your Content Pillars It’s time to define our content pillars, which are the big themes that we’ll talk about week after week on our Instagram account. These pillars will allow us to attract our ideal audience, connect with them, an ultimately gain their loyalty. Let’s look at the different types of content. Before deciding what we’ll talk about on Instagram, it’s important to list and learn about the three types of content. Those are valuable content, brand content, and sales content. All three are important and each fulfills a different function. We’ll go to the first one, valuabl...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Strategy for Instagram
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Category
Marketing & Business -
Areas
Communication, Digital Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, Social Media
Julieta Tello
A course by Julieta Tello
Julieta Tello is an Argentine marketing strategist who has lived in London since 2012.
She helps entrepreneurs create successful brands through her consultancy firm The Curious Beetle. She has over 20 years of experience in marketing for global corporations and manages more than 20 brands.
Four years ago, she launched her own socially responsible brand, Design Junkie, which led her to become an Instagram influencer.
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