Visual Identity Design: Clean and Simple Geometry
Combination of Shapes to Generate Graphic Elements
A course by Marco Oggian , Illustrator, Designer, and Art Director
About the video: Combination of Shapes to Generate Graphic Elements
Overview
“You'll learn how to work on our visual identity system by combining graphic elements, working on size, format, and composition. ”
In this video lesson Marco Oggian addresses the topic: Combination of Shapes to Generate Graphic Elements, which is part of the Domestika online course: Visual Identity Design: Clean and Simple Geometry. Learn how to find what’s truly essential in identity design using geometric shapes, critical thinking, and an efficient workflow.
Partial transcription of the video
“Combining Shapes to Generate Graphic Elements In this lesson, we're gonna work on our visual identity system by combining graphic elements, working on size, format and composition. Let's create a new one. The size and everything isn't important, so grab an A4. We'll create a vertical and a horizontal one, so it doesn't mind. It's gonna work in RGB color, and that's it. We're going to find out our color palette and shapes, and here we are. Let's grab with Command + C and copy and paste on this composition too. I'm gonna place, because it's easier for me, my color palette right here. We can a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design: Clean and Simple Geometry
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Category
Design -
Software
Adobe Illustrator -
Areas
Art Direction, Branding & Identity, Graphic Design

Marco Oggian
A course by Marco Oggian
Marco Oggian is an Italian-born illustrator, designer, and art director. He first started freelancing twelve years ago and has since worked on over 150 projects across the world. After studying in Switzerland and creating documentaries and marketing strategies in Italy, Marco moved to Spain where he currently works as an art director. There he set up his own studio, Brutto, which specializes in branding, images, videos, objects, and more for a diverse portfolio of clients.
Marco’s goal is to never stop creating. He is known for the simple yet striking geometric compositions he creates as well as the controversial social issues they challenge. He has worked for clients including Samsung, Nike, Vans, Zara, and Vogue and had his designs exhibited in galleries in Paris, Barcelona, and Milan to name just a few. He has also published over twenty books on design, branding, illustration, typography, and photography.
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- 12 lessons (2h 25m)
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- Level: Beginner
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