Visual Identity Design: Clean and Simple Geometry
A course by Marco OggianIllustrator, Designer, and Art Director
A course by Marco Oggian, Illustrator, Designer, and Art Director
Learn how to find what’s truly essential in identity design using geometric shapes, critical thinking, and an efficient workflow
Visual identity systems are more than logos and color palettes. They are a graphic tool that helps us to represent everything from concepts and brands to ourselves as artists. Marco Oggian is an illustrator, designer, and art director who has worked for brands across the world including Nike, Samsung, and Vogue alongside running his own design studio in the north of Spain.
In this course, he shares his expertise in bringing critical thinking to your work and solving your clients’ problems by creating a visual identity system. Learn to understand what is essential in design and how to create a striking identity using simple, geometric shapes in Adobe Illustrator.
What will you learn in this online course?
12 lessons & 15 downloads
The Cognitive Process & Perception
13 minutes, 18 seconds
Geometrization of Images
4 minutes, 43 seconds
What Is a Visual Identity System
15 minutes, 11 seconds
Search for Inspiration
11 minutes, 5 seconds
Creation of Basic Shapes 1
18 minutes, 18 seconds
Creation of Basic Shapes 2
5 minutes, 57 seconds
What's included in this course?
Start the course by getting to know Marco. Learn about his journey to becoming a designer and how he developed the signature style he’s known for. He shares the people who have influenced both his style and his way of thinking, from fellow artists to athletes whose ambition he admires.
Learn about the theory behind visual identity systems, starting with the cognitive process and perception, before moving onto visual synthesis. Find out how our representation of the outside world, our memories, and our background influence design and learn to represent the most important features of an object without creating confusion. Explore how simple, geometric shapes can be used to symbolize almost anything, then delve into what a visual identity system is and how it can be used to represent everything from concepts and communities to brands.
Marco guides you through the graphic elements of the visual identity system. Search for inspiration then learn how to create geometric shapes from objects. Transfer your rough sketches from paper into Adobe Illustrator and work on twelve geometric shapes and a color palette to create the basis of your visual identity system. Combine shapes to create graphic elements, working on size, format, and composition.
To finish the course, Marco shares his tips and tricks for going beyond traditional branding. Use the visual identity system you have created as part of the course and put it into practice to create a computer wallpaper, poster, and basketball court design.
Recommended software & tools for this course
What is this course's project?
Create a visual identity system that you can use to design an illustration, poster, or even a basketball court.
Projects by course students
Who is this online course for?
This course is for anyone with an interest in developing a visual identity system and creating simple, recognizable images.
Requirements and materials
Experience with a vector design program would be beneficial.
You will need sketching materials and a computer with Adobe Illustrator or a similar design program installed.
Reviews
- soichimau999999PLUS6 days ago
good
- 6 months ago
Really good
- 8 months ago
Me encantó porque desde lo mas simple y facil para el que sepa dibujar o no, te muestra como crear identidad visual
- 1 year ago
Marco is a great teacher. I loved how he explained things in a simple way. It was very fluent and I understood it very well. I wish I had taken this course earlier.
- 1 year ago
Es un buen curso. La simplicidad es muy bella!
Marco’s goal is to never stop creating. He is known for the simple yet striking geometric compositions he creates as well as the controversial social issues they challenge. He has worked for clients including Samsung, Nike, Vans, Zara, and Vogue and had his designs exhibited in galleries in Paris, Barcelona, and Milan to name just a few. He has also published over twenty books on design, branding, illustration, typography, and photography.
Content
- U1
Introduction
- About Me
- Influences
- U2
The Theory around Visual Systems
- The Cognitive Process & Perception
- Geometrization of Images
- What Is a Visual Identity System
- U3
The Main Graphic Elements of the Visual Identity System
- Search for Inspiration
- Creation of Basic Shapes 1
- Creation of Basic Shapes 2
- Combination of Shapes to Generate Graphic Elements
- U4
Proofs and Mockups
- Creating a Wallpaper
- Poster
- Basketball Court
- FP
Final project
- How to Create a Visual Identity System from Geometrical Shapes
What to expect from a Domestika course
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FAQs
This course is designed for intermediate graphic designers who want to deepen their skills in illustration, branding, and geometric composition. It is not aimed at complete beginners but is accessible to those with basic design experience.
You will need Adobe Illustrator and basic drawing tools such as pencils and paper. Access to a computer capable of running vector graphic software is also required for digital assignments.
You will learn how to develop a cohesive graphic design portfolio by creating branding campaigns, geometric illustrations, and visual identity systems. The course emphasizes both conceptual and technical skills for professional presentation.
Yes, the course teaches how to apply geometric shapes and minimalism in branding, logo design, and visual identity systems, including practical exercises using Adobe Illustrator.
Yes, the course includes modules on designing for sustainable clothing brands and incorporating eco-friendly practices into branding campaigns.
The course explores how art movements such as Cubism and Futurism influence contemporary branding, with exercises in geometric abstraction and visual storytelling based on these styles.
Yes, you will learn step-by-step how to convert hand-drawn sketches into digital vector art using Adobe Illustrator, including workflows for clean and scalable designs.