Visual Identity Design: Clean and Simple Geometry

A course by Marco Oggian , Illustrator, Designer, and Art Director

Illustrator, Designer, and Art Director. A Coruña, Spain.
Joined November 2020

Learn how to find what’s truly essential in identity design using geometric shapes, critical thinking, and an efficient workflow

97% positive reviews (146)
3264 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Learn how to find what’s truly essential in identity design using geometric shapes, critical thinking, and an efficient workflow

    Visual identity systems are more than logos and color palettes. They are a graphic tool that helps us to represent everything from concepts and brands to ourselves as artists. Marco Oggian is an illustrator, designer, and art director who has worked for brands across the world including Nike, Samsung, and Vogue alongside running his own design studio in the north of Spain.

    In this course, he shares his expertise in bringing critical thinking to your work and solving your clients’ problems by creating a visual identity system. Learn to understand what is essential in design and how to create a striking identity using simple, geometric shapes in Adobe Illustrator.

    Read more ↓

    What will you learn in this online course?

    12 lessons & 15 downloads

    Geometrization of Images
    4 minutes, 43 seconds
    What Is a Visual Identity System
    15 minutes, 11 seconds
    Search for Inspiration
    11 minutes, 5 seconds
    Creation of Basic Shapes 1
    18 minutes, 18 seconds
    Creation of Basic Shapes 2
    5 minutes, 57 seconds
    • 97% positive reviews (146)
    • 3264 students
    • 12 lessons (2h 25m)
    • 15 additional resources (5 files)
    • Online and at your own pace
    • Available on the app
    • Audio: English
    • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
    • Level: Beginner
    • Unlimited access forever

    What is this course's project?

    Create a visual identity system that you can use to design an illustration, poster, or even a basketball court.

    Projects by course students

    Who is this online course for?

    This course is for anyone with an interest in developing a visual identity system and creating simple, recognizable images.

    Requirements and materials

    Experience with a vector design program would be beneficial.

    You will need sketching materials and a computer with Adobe Illustrator or a similar design program installed.


    Reviews

    3264 Students
    146 Reviews
    97% Positive ratings

    Marco Oggian

    A course by Marco Oggian

    Teacher Plus
    Illustrator, Designer, and Art Director

    Marco Oggian is an Italian-born illustrator, designer, and art director. He first started freelancing twelve years ago and has since worked on over 150 projects across the world. After studying in Switzerland and creating documentaries and marketing strategies in Italy, Marco moved to Spain where he currently works as an art director. There he set up his own studio, Brutto, which specializes in branding, images, videos, objects, and more for a diverse portfolio of clients.

    Marco’s goal is to never stop creating. He is known for the simple yet striking geometric compositions he creates as well as the controversial social issues they challenge. He has worked for clients including Samsung, Nike, Vans, Zara, and Vogue and had his designs exhibited in galleries in Paris, Barcelona, and Milan to name just a few. He has also published over twenty books on design, branding, illustration, typography, and photography.


    Content

    • U1

      Introduction

      • About Me
      • Influences
    • U2

      The Theory around Visual Systems

      • The Cognitive Process & Perception
      • Geometrization of Images
      • What Is a Visual Identity System
    • U3

      The Main Graphic Elements of the Visual Identity System

      • Search for Inspiration
      • Creation of Basic Shapes 1
      • Creation of Basic Shapes 2
      • Combination of Shapes to Generate Graphic Elements
    • U4

      Proofs and Mockups

      • Creating a Wallpaper
      • Poster
      • Basketball Court
    • FP

      Final project

      • How to Create a Visual Identity System from Geometrical Shapes

    What to expect from a Domestika course

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      Learn valuable methods and techniques explained by top experts in the creative sector.

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    FAQs

    Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

    All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

    The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

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    If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
    Visual Identity Design: Clean and Simple Geometry. Design course by Marco Oggian

    Visual Identity Design: Clean and Simple Geometry

    A course by Marco Oggian
    Illustrator, Designer, and Art Director. A Coruña, Spain.
    Joined November 2020
    • 97% positive reviews (146)
    • 3264 students