Visual Identity Design: Clean and Simple Geometry

How to Create a Visual Identity System from Geometrical Shapes

“Thanks for reaching the end of this course! Before leaving, I want to explain what I wish to see in your Final Project. I would like you to create an illustration, a poster, or even a basketball court project. I suggest you look around your house or your studio and select some objects that are related to or that represent the topic of your choosing. Create some sketches based on your still life.

To support the final images you will also need to provide a photo of the twelve basic shapes and the 5 colour palette that you selected. Also, don’t forget to share the two different compositions that you made before choosing the final one. And finally, with your final photos, it would be great if you add a supporting text stating why you decided to work on that particular project, and if you decided to make it fit in a public space, please share with us why you thought about that place and how it was to make it fit. It's been a real pleasure to be here with you sharing everything I know with you guys! I can't wait to see your projects! Remember that I only taught one technique from lots that exist in the world, so please feel free to use the one that reflects your very own style. If you have any doubt don't forget to use the forum and don't miss the chance to build a community by commenting on your colleagues' works. Once again, thank you all for taking my course. See you!”

Partial transcription of the video

“Final Project Hi and welcome to this final lesson of this Domestika course. I hope you enjoyed all of my insights on how to create a visual identity system and how to apply it on a wide range of projects, from branding to concept. We started learning about two main concepts, the cognitive process and perception. Remember to be aware of your memories, subjective experiences and culture when representing a concept or an object. The idea is to represent a concept that could be easily understandable for everyone. The next step was on how to represent objects by using geometric shapes in order t...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Visual Identity Design: Clean and Simple Geometry

• Level: Beginner
• 97% positive reviews (153)
• 3474 students
• 4 units
• 12 lessons (2h 25m)
• 5 downloads

• Category

  Design

• Software

  Adobe Illustrator

• Areas

  Art Direction, Branding & Identity, Graphic Design