Visual Identity Design: Clean and Simple Geometry
Geometrization of Images
A course by Marco Oggian , Illustrator, Designer, and Art Director
About the video: Geometrization of Images
Overview
“In this lesson, you’ll learn how simple geometric shapes can be used to represent almost everything. ”
In this video lesson Marco Oggian addresses the topic: Geometrization of Images, which is part of the Domestika online course: Visual Identity Design: Clean and Simple Geometry. Learn how to find what’s truly essential in identity design using geometric shapes, critical thinking, and an efficient workflow.
Partial transcription of the video
“Geometrization of Images In this lesson, you're gonna learn, we're gonna see and I'm gonna teach you how to geometricize everything, not just objects, but concepts and ideas. You will see it's not easy but not that difficult at all. I brought with me an exercise I did for the city of Milano. It's really abstract but you'll see how understandable it is. The funny thing is that it is an exercise I made last year, remotely, for an online workshop I did in Armenia. The guys out there had never been to Milano and suddenly they recognized everything. I was surprised to be honest, because there we...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design: Clean and Simple Geometry
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Category
Design -
Software
Adobe Illustrator -
Areas
Art Direction, Branding & Identity, Graphic Design

Marco Oggian
A course by Marco Oggian
Marco Oggian is an Italian-born illustrator, designer, and art director. He first started freelancing twelve years ago and has since worked on over 150 projects across the world. After studying in Switzerland and creating documentaries and marketing strategies in Italy, Marco moved to Spain where he currently works as an art director. There he set up his own studio, Brutto, which specializes in branding, images, videos, objects, and more for a diverse portfolio of clients.
Marco’s goal is to never stop creating. He is known for the simple yet striking geometric compositions he creates as well as the controversial social issues they challenge. He has worked for clients including Samsung, Nike, Vans, Zara, and Vogue and had his designs exhibited in galleries in Paris, Barcelona, and Milan to name just a few. He has also published over twenty books on design, branding, illustration, typography, and photography.
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- 3,475 students
- 12 lessons (2h 25m)
- 15 additional resources (5 files)
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- Available on the app
- Audio: English
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- Level: Beginner
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