Visual Identity Design: Clean and Simple Geometry
What Is a Visual Identity System
A course by Marco Oggian , Illustrator, Designer, and Art Director
About the video: What Is a Visual Identity System
Overview
“I'll teach you about visual identity systems and how they can be used to visually represent and identify almost anything: from concepts to communities and brands. ”
In this video lesson Marco Oggian addresses the topic: What Is a Visual Identity System, which is part of the Domestika online course: Visual Identity Design: Clean and Simple Geometry. Learn how to find what’s truly essential in identity design using geometric shapes, critical thinking, and an efficient workflow.
Partial transcription of the video
“What Is a Visual Identity System In this lesson, we'll talk about what is a visual identity system and why it's so important to work with. When we talk about a visual identity system, we always think about branding, because branding is basically a visual identity system. We're gonna have the creation of a logo, a logotype, isotype, isologo and everything, and the color palette and a lot of fun things. Of course, brands, societies or whatever use visual identity systems to represent themselves. At Brutto Studio, we're good doing branding identity. Let's go through some projects we did. This ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design: Clean and Simple Geometry
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Category
Design -
Software
Adobe Illustrator -
Areas
Art Direction, Branding & Identity, Graphic Design
Marco Oggian
A course by Marco Oggian
Marco Oggian is an Italian-born illustrator, designer, and art director. He first started freelancing twelve years ago and has since worked on over 150 projects across the world. After studying in Switzerland and creating documentaries and marketing strategies in Italy, Marco moved to Spain where he currently works as an art director. There he set up his own studio, Brutto, which specializes in branding, images, videos, objects, and more for a diverse portfolio of clients.
Marco’s goal is to never stop creating. He is known for the simple yet striking geometric compositions he creates as well as the controversial social issues they challenge. He has worked for clients including Samsung, Nike, Vans, Zara, and Vogue and had his designs exhibited in galleries in Paris, Barcelona, and Milan to name just a few. He has also published over twenty books on design, branding, illustration, typography, and photography.
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- 12 lessons (2h 25m)
- 15 additional resources (5 files)
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- Audio: English
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- Level: Beginner
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