Visual Identity Design: Clean and Simple Geometry
The Cognitive Process & Perception
A course by Marco Oggian , Illustrator, Designer, and Art Director
About the video: The Cognitive Process & Perception
Overview
“Even though it is a much comprehensive and large topic, there are two main concepts that need to be addressed when representing something aimed at a wide audience. In this lesson, you’ll learn about the cognitive process and perception and how to deal with them when creating synthesized representations of things. ”
In this video lesson Marco Oggian addresses the topic: The Cognitive Process & Perception, which is part of the Domestika online course: Visual Identity Design: Clean and Simple Geometry. Learn how to find what’s truly essential in identity design using geometric shapes, critical thinking, and an efficient workflow.
Partial transcription of the video
“The Cognitive Process & Perception In this lesson, we'll focus on two main concepts that will follow us through the entire course. These concepts are cognitive process and perception. We'll see how these two are very much related. For example, we already know that when we were students during Art School, one of the most interesting subjects was cognitive process. We know that the cognitive process is a function between languages, human intelligence, perception and our memories. If we pay attention to this, we'll be able to represent everything with as less as elements possible. Let's th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design: Clean and Simple Geometry
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Category
Design -
Software
Adobe Illustrator -
Areas
Art Direction, Branding & Identity, Graphic Design
Marco Oggian
A course by Marco Oggian
Marco Oggian is an Italian-born illustrator, designer, and art director. He first started freelancing twelve years ago and has since worked on over 150 projects across the world. After studying in Switzerland and creating documentaries and marketing strategies in Italy, Marco moved to Spain where he currently works as an art director. There he set up his own studio, Brutto, which specializes in branding, images, videos, objects, and more for a diverse portfolio of clients.
Marco’s goal is to never stop creating. He is known for the simple yet striking geometric compositions he creates as well as the controversial social issues they challenge. He has worked for clients including Samsung, Nike, Vans, Zara, and Vogue and had his designs exhibited in galleries in Paris, Barcelona, and Milan to name just a few. He has also published over twenty books on design, branding, illustration, typography, and photography.
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- 12 lessons (2h 25m)
- 15 additional resources (5 files)
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- Audio: English
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- Level: Beginner
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