Ad Hoc Design: Memorable Graphic Identities
Advice
A course by Mario Eskenazi , National Design Award (Spain, 2000)
About the video: Advice
Overview
“Finally, I will share with you a brief reflection on the good practices of our profession and tips to navigate successfully in our professional environment.”
In this video lesson Mario Eskenazi addresses the topic: Advice, which is part of the Domestika online course: Ad Hoc Design: Memorable Graphic Identities. Learn about the creative process of an acclaimed graphic designer to create customized solutions.
Partial transcription of the video
“Advice In this lesson ... I don't like to say "I'll give advice", but I will comment on some of my experiences and some things that move me. For example, the relationship with the environment. When I started there were very few designers in Spain and it was very difficult to explain to clients what design was. I noticed a lack of competition. I think that the more competition, the more the profession develops, but within that do not see competition as a negative. Of course, we all compete to have a client, but the competition what you have to do is to stimulate creativity, something that is...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Ad Hoc Design: Memorable Graphic Identities
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Design, Graphic Design, Logo Design

Mario Eskenazi
A course by Mario Eskenazi
Graphic designer and architect Mario Eskenazi started his design career in the '70s and in 1980 he opened Mario Eskenazi Studio. He is a National Design Award winner whose work includes the design of identity systems, branding, exhibitions, editorial, illustration, signage, packaging, naming, type, web design, and digital design. His work is characterized by the development of custom solutions for every project (ad hoc), producing tailor-made and versatile graphic systems.
His impressive portfolio includes clients like Barcelona City Council, Arts Santa Mònica, Banco Sabadell, Camper, Damm, Editorial Paidós, Holaluz, La Pedrera and many more.
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- 9 lessons (1h 59m)
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- Audio: Spanish
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- Level: Beginner
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