Ad Hoc Design: Memorable Graphic Identities

Overview

“The idea and the form are a couple that must always go hand in hand. In this lesson I will share with you how I worked the form in some of the projects that I have been explaining to you during the course.”

In this video lesson Mario Eskenazi addresses the topic: The shape, which is part of the Domestika online course: Ad Hoc Design: Memorable Graphic Identities. Learn about the creative process of an acclaimed graphic designer to create customized solutions.

Partial transcription of the video

“The shape After having discussed the concept, we will move on to the form. I must say that many times the form comes before the concept. For example, in the case of Barcelona pel Medi Ambient, the concept came out of a form, of a B that we saw. It is not always so linear, idea or concept and form, what I do try is that they are united, that they do not separate. For example, in the case of the Bite. As I already mentioned, the idea comes from biting the letters, removing pieces from them. That, when generating the alphabet determines us some forms, but the most interesting thing about this ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Ad Hoc Design: Memorable Graphic Identities

• Level: Beginner
• 99% positive reviews (71)
• 1399 students
• 4 units
• 9 lessons (1h 59m)
• 1 download

• Category

  Design

• Software

  Adobe Illustrator

• Areas

  Branding & Identity, Design, Graphic Design, Logo Design