Ad Hoc Design: Memorable Graphic Identities
Find the idea
A course by Mario Eskenazi , National Design Award (Spain, 2000)
About the video: Find the idea
Overview
“The idea is the search for a unique concept or solution to a problem. In this lesson we will see its importance and how I have developed the idea of different jobs throughout my career.”
In this video lesson Mario Eskenazi addresses the topic: Find the idea, which is part of the Domestika online course: Ad Hoc Design: Memorable Graphic Identities. Learn about the creative process of an acclaimed graphic designer to create customized solutions.
Partial transcription of the video
“Find the idea In this lesson we are going to see how to work the idea. Actually, I'm still expressing myself badly, because, deep down, when I refer to the idea, is the search for a concept or a unique solution for a single problem. It is, rather than looking for the idea, what makes each problem special. For example, when I started studying Santa Eulalia, apart from being a dramatic story, a 13-year-old girl who suffered 13 torture on the part of the Roman governor who was in Barcelona, this girl was crucified on an X-shaped cross, which is the symbol of Santa Eulalia in Barcelona. The San...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Ad Hoc Design: Memorable Graphic Identities
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
Mario Eskenazi
A course by Mario Eskenazi
Graphic designer and architect Mario Eskenazi started his design career in the '70s and in 1980 he opened Mario Eskenazi Studio. He is a National Design Award winner whose work includes the design of identity systems, branding, exhibitions, editorial, illustration, signage, packaging, naming, type, web design, and digital design. His work is characterized by the development of custom solutions for every project (ad hoc), producing tailor-made and versatile graphic systems.
His impressive portfolio includes clients like Barcelona City Council, Arts Santa Mònica, Banco Sabadell, Camper, Damm, Editorial Paidós, Holaluz, La Pedrera and many more.
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- 9 lessons (1h 59m)
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- Audio: Spanish
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