Ad Hoc Design: Memorable Graphic Identities
What is ad hoc design
A course by Mario Eskenazi , National Design Award (Spain, 2000)
About the video: What is ad hoc design
Overview
“The basis of design is to communicate and identify, not to sell; advertising sells, design communicates and identifies. In this lesson I will tell you what ad hoc design consists of and its importance when approaching a project.”
In this video lesson Mario Eskenazi addresses the topic: What is ad hoc design, which is part of the Domestika online course: Ad Hoc Design: Memorable Graphic Identities. Learn about the creative process of an acclaimed graphic designer to create customized solutions.
Partial transcription of the video
“What is ad hoc design Now I will comment on what is "ad hoc" design. Actually, the "ad hoc" design It is, I am not saying my invention, but it is an obsession of mine. The design has many forms, thousands, it can be solved in a myriad of different ways. Alan Fletcher, one of my references that I did not name, said: "A problem has infinite solutions and it depends on the different designers and the experience of each one ". There is a formal design and there is a conceptual design. For me the conceptual and formal design They are valid, everything is valid. What I ask of each designer is coh...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Ad Hoc Design: Memorable Graphic Identities
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
Mario Eskenazi
A course by Mario Eskenazi
Graphic designer and architect Mario Eskenazi started his design career in the '70s and in 1980 he opened Mario Eskenazi Studio. He is a National Design Award winner whose work includes the design of identity systems, branding, exhibitions, editorial, illustration, signage, packaging, naming, type, web design, and digital design. His work is characterized by the development of custom solutions for every project (ad hoc), producing tailor-made and versatile graphic systems.
His impressive portfolio includes clients like Barcelona City Council, Arts Santa Mònica, Banco Sabadell, Camper, Damm, Editorial Paidós, Holaluz, La Pedrera and many more.
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- 9 lessons (1h 59m)
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- Audio: Spanish
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- Level: Beginner
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Adobe Illustrator
