Ad Hoc Design: Memorable Graphic Identities
Investigation of the problem
A course by Mario Eskenazi , National Design Award (Spain, 2000)
About the video: Investigation of the problem
Overview
“Now I will talk to you about the importance of doing a good investigation of the problem. In many cases it will be the key to the development of a good project.”
In this video lesson Mario Eskenazi addresses the topic: Investigation of the problem, which is part of the Domestika online course: Ad Hoc Design: Memorable Graphic Identities. Learn about the creative process of an acclaimed graphic designer to create customized solutions.
Partial transcription of the video
“Investigation of the problem Now we will see how is the investigation of the problem. It is true that not all problems need investigation, many times it is already given in the "briefing". For example, when they tell me that Free Damm it is a beer without alcohol, I have to do a lot of research. We will develop this topic in the corresponding lesson, in this specific case, but there are times that I do need to know something else. There is a case, when I made the identity of Santa Eulalia. Santa Eulalia was a tailor shop, now it is a tailor shop and a luxury multi-brand store, perhaps one o...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Ad Hoc Design: Memorable Graphic Identities
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
Mario Eskenazi
A course by Mario Eskenazi
Graphic designer and architect Mario Eskenazi started his design career in the '70s and in 1980 he opened Mario Eskenazi Studio. He is a National Design Award winner whose work includes the design of identity systems, branding, exhibitions, editorial, illustration, signage, packaging, naming, type, web design, and digital design. His work is characterized by the development of custom solutions for every project (ad hoc), producing tailor-made and versatile graphic systems.
His impressive portfolio includes clients like Barcelona City Council, Arts Santa Mònica, Banco Sabadell, Camper, Damm, Editorial Paidós, Holaluz, La Pedrera and many more.
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- 1,399 students
- 9 lessons (1h 59m)
- 11 additional resources (1 files)
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- Audio: Spanish
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- Level: Beginner
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