Ad Hoc Design: Memorable Graphic Identities
Presentation to the client
A course by Mario Eskenazi , National Design Award (Spain, 2000)
About the video: Presentation to the client
Overview
“In this lesson I will share with you how to make a good presentation to the client. It all depends on the client, but I always follow a specific structure that I apply to each specific case.”
In this video lesson Mario Eskenazi addresses the topic: Presentation to the client, which is part of the Domestika online course: Ad Hoc Design: Memorable Graphic Identities. Learn about the creative process of an acclaimed graphic designer to create customized solutions.
Partial transcription of the video
“Presentation to the client In this lesson I will share with you how I present the work to clients. There is no one way it always depends on which customer it is, but the most normal is to organize presentations in Keynote or PDF and making a simple outline I explain what is the problem that this commission has, the concept on which I base myself to solve it and show the solution. Then I develop all the applications that I can inside that Keynote or PDF, sometimes from my laptop and sometimes from the computers of the company where I present. Another way that I have, when there is already a ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Ad Hoc Design: Memorable Graphic Identities
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Design, Graphic Design, Logo Design

Mario Eskenazi
A course by Mario Eskenazi
Graphic designer and architect Mario Eskenazi started his design career in the '70s and in 1980 he opened Mario Eskenazi Studio. He is a National Design Award winner whose work includes the design of identity systems, branding, exhibitions, editorial, illustration, signage, packaging, naming, type, web design, and digital design. His work is characterized by the development of custom solutions for every project (ad hoc), producing tailor-made and versatile graphic systems.
His impressive portfolio includes clients like Barcelona City Council, Arts Santa Mònica, Banco Sabadell, Camper, Damm, Editorial Paidós, Holaluz, La Pedrera and many more.
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