Ad Hoc Design: Memorable Graphic Identities
A course by Mario Eskenazi , National Design Award (Spain, 2000)
Learn about the creative process of an acclaimed graphic designer to create customized solutions
There are few things with the power to help you thrive more in any field than a masterclass with one of its experts. In the design world, Mario Eskenazi is without a doubt one of the first names on anyone's lips. National Design Award winner Eskenazi founded his own studio in 1980 and has worked with clients such as Barcelona City Council, Banco Sabadell, Evax, Camper, Damm, Editorial Paidós, Holaluz, La Pedrera, and many more.
In this course, join Eskenazi on a journey through his creative process and explore new ways of thinking. By analyzing some of his greatest projects, learn how to combine reason and intuition to create unique ad hoc solutions.
What will you learn in this online course?
9 lessons & 11 downloads
- 99% positive reviews (71)
- 1,442 students
- 9 lessons (1h 59m)
- 11 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe IllustratorWhat is this course's project?
Design an ad hoc graphic identity and apply it to different formats.
Projects by course students
Who is this online course for?
Anyone who wants to learn more about creative processes, whether they're a design professional or a college student.
Requirements and materials
For this course, you need some knowledge of graphic design as well as a pencil, a notebook, paper, and a computer with the design software of your choice.
Reviews
Mario Eskenazi
A course by Mario Eskenazi
Graphic designer and architect Mario Eskenazi started his design career in the '70s and in 1980 he opened Mario Eskenazi Studio. He is a National Design Award winner whose work includes the design of identity systems, branding, exhibitions, editorial, illustration, signage, packaging, naming, type, web design, and digital design. His work is characterized by the development of custom solutions for every project (ad hoc), producing tailor-made and versatile graphic systems.
His impressive portfolio includes clients like Barcelona City Council, Arts Santa Mònica, Banco Sabadell, Camper, Damm, Editorial Paidós, Holaluz, La Pedrera and many more.
Content
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U1
Introduction
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Presentation
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Influences
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U2
First steps of the project
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What is ad hoc design
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First contact with the client
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Investigation of the problem
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U3
Idea development
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Find the idea
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The shape
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U4
Presentation to the client and good practices
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Presentation to the client
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Advice
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FP
Final project
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Ad Hoc Design: Memorable Graphic Identities
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to craft memorable visual identities by blending typography, color, and concept, and develop tailored graphic solutions for various clients and industries, applying creative processes, research, and professional project presentations.
This is an intermediate-level course, perfect for those with basic graphic design knowledge who want to deepen their understanding of visual identity, creative processes, and professional graphic solution presentations.
You’ll need basic graphic design skills, familiarity with digital tools and design software, plus an interest in creative processes, branding, and visual communication.
You’ll be prepared to work as a graphic designer specializing in branding, corporate identity, packaging, editorial design, TV, logo creation, and visual image consulting for companies or creative studios.
Topics include typography, logo design, packaging, banking branding, graphic composition, client meetings, research, visual storytelling, graphic systems, and project presentations.
The course teaches how to blend analysis, intuition, and creativity throughout the creative process—from research and briefing to developing and presenting custom graphic solutions.
Yes, the course covers strategies for client meetings, information gathering, portfolio presentations, proposal arguments, and managing creative budgets.
Adobe Illustrator
El mejor curso que he tomado hasta la fecha en Doméstika.
Fun class. Not so much technical, heavily on theory but very easy to understand. Superb advice for the designers. Definitely gonna come back here whenever I'm stuck on conceptual.
Chiaro
Muito bom, recomendo
um pouco teórico demais e sem muita pratica
mas conteúdo muito bom para embasar suas escolhas na hora de criar seus projetos
È sempre un piacere sentire parlare con così tanta passione del proprio lavoro un esperto come Mario 😊