From Illustrations to Merchandise: Market Your Artwork
Marketing Tools for Promoting
A course by Louise Lockhart , Illustrator and Business Owner
About the video: Marketing Tools for Promoting
Overview
“In this lesson will show you different marketing ideas and strategies for promoting your final project. It's a good way to get people interested in your design and create excitement. ”
In this video lesson Louise Lockhart addresses the topic: Marketing Tools for Promoting, which is part of the Domestika online course: From Illustrations to Merchandise: Market Your Artwork. Discover the design process behind building an identifiable brand and create products with your artwork to sell online.
Partial transcription of the video
“In this lesson, I will show you different marketing ideas and strategies. for a promotion of your tote bag. It's a really good idea. To create excitement around your design and get people interested in it. Remember, your story is your most powerful tool. People love to buy from small independent makers rather than a big faceless corporation. You've already done the hardest part, making your product. I will show you some different examples of marketing tools that you can use to promote your final project. So firstly, you can show people the inspiration behind it. People love to see behind th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: From Illustrations to Merchandise: Market Your Artwork
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Category
Illustration, Marketing & Business -
Software
Adobe Photoshop -
Areas
Business, Digital Illustration, Graphic Design, Marketing, Traditional illustration
Louise Lockhart
A course by Louise Lockhart
Louise Lockhart is an illustrator from the UK. After studying illustration at the Glasgow School of Art in 2009 and finding it difficult to find work, she decided to pave her own way as an illustrator. After a few years of travelling the world, she started The Printed Peanut in 2012, her online store where she sells products with her illustrations. Her products have attracted the attention of over 200K Instagram followers.
The Printed Peanut started out selling stationery items inspired by retro children’s books and vintage print ephemera. Following the brand’s success, she quickly expanded her product range to include everything from homeware, cards, toys, games and decorations. Louise has collaborated with clients such as Heal's, Casetify, Boden, Blue Q, Anthropologie, Design For Today, M&S and Liberty. Her work has also been featured in publications like Bibelot Magazine, The Independent, Chronicle Books, Ladybird Books, and Flow Magazine. She has also illustrated a series of children’s books including The Dictionary of Difficult Words, The Encyclopedia of Unbelievable Facts, and The Big Book of the UK.
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- 11 lessons (1h 36m)
- 19 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish (Latam), French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
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Recommended software & tools for this course
Adobe PhotoshopCategory
Areas
