Art Direction for the Fashion Industry
Target, Context and Storytelling
A course by Manuel Ridocci , Art Director
About the video: Target, Context and Storytelling
Overview
“I will teach you how to create a story for your fashion editorial. But first, we’ll need to understand our target audience and identify a context that appeals to them specifically. In this lesson I will share with you many examples on how to achieve this.”
In this video lesson Manuel Ridocci addresses the topic: Target, Context and Storytelling, which is part of the Domestika online course: Art Direction for the Fashion Industry. Discover the creative process of art direction by creating a proposal for a fashion campaign or editorial and planning a photoshoot.
Partial transcription of the video
“Target, Context & Storytelling So now you have an idea on what's going on, on the fashion industry and what's to come. In this lesson, we'll see how to create a story with your fashion trends. The first thing is to define your target. Talk to your client to find out what the audience will be. In the case of a fashion campaign, you should have an interview with the designer, owner or creative director of the brand, and in the case of a fashion editorial, you should talk to the editor and find out if they're trying to catch the attention of any specific target. Make sure you both agree in...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for the Fashion Industry
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Category
Fashion -
Software
Keynote -
Areas
Art Direction, Fashion Photography
Manuel Ridocci
A course by Manuel Ridocci
Manuel Ridocci is a Madrid-based art director and founder of Studio Ridocci. He studied Graphic Design in Escuela Superior de Diseño in Madrid and has a master’s in Advertising and Fashion Photography from EFTI. He also studied Art Direction at Central Saint Martins in London.
He has worked with clients such as Nike, Adidas, Stella McCartney, Matadero Madrid, Burberry, Converse, Uniqlo, Nestlé, El Corte Inglés, Mango, Marion May Lingerie, Vice, Rolls-Royce, Amnesty International, and Sony, among others. When he’s not directing, he teaches Contemporary Typography, Art Direction and Design and Art Direction for Fashion at IED (Istituto Europeo di Design) and Miami Ad School in Madrid.
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- 11 lessons (1h 0m)
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- Audio: English
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- Level: Beginner
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