Art Direction for the Fashion Industry
Influences
A course by Manuel Ridocci , Art Director
About the video: Influences
Overview
“Here I’ll share the artists that influence me and my work. You will see diverse references. I think an art director should manage a wide range of crafts and disciplines.”
In this video lesson Manuel Ridocci addresses the topic: Influences , which is part of the Domestika online course: Art Direction for the Fashion Industry. Discover the creative process of art direction by creating a proposal for a fashion campaign or editorial and planning a photoshoot.
Partial transcription of the video
“In this lesson, I will show you some of the artists that have influenced my work. One of my first influences is my mother, Mercedes Ridocchi. As I mentioned before, she's a choreographer and a dance teacher, and I owe her a lot. She introduced me to the world of modern dance and body expression. And then that became an influence on how to direct models in terms of movement or poses. This book is one of the oldest references I look into. Is called The Language of Dance by Mary Wickman. One of the things I find more interesting is the role the costumes play in her work. She creates a very pow...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for the Fashion Industry
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Category
Fashion -
Software
Keynote -
Areas
Art Direction, Fashion Photography
Manuel Ridocci
A course by Manuel Ridocci
Manuel Ridocci is a Madrid-based art director and founder of Studio Ridocci. He studied Graphic Design in Escuela Superior de Diseño in Madrid and has a master’s in Advertising and Fashion Photography from EFTI. He also studied Art Direction at Central Saint Martins in London.
He has worked with clients such as Nike, Adidas, Stella McCartney, Matadero Madrid, Burberry, Converse, Uniqlo, Nestlé, El Corte Inglés, Mango, Marion May Lingerie, Vice, Rolls-Royce, Amnesty International, and Sony, among others. When he’s not directing, he teaches Contemporary Typography, Art Direction and Design and Art Direction for Fashion at IED (Istituto Europeo di Design) and Miami Ad School in Madrid.
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- 11 lessons (1h 0m)
- 14 additional resources (6 files)
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- Audio: English, Spanish (Latam), French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
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