Art Direction for the Fashion Industry
About Me
A course by Manuel Ridocci , Art Director
About the video: About Me
Overview
“In this lesson I will introduce myself and share with you my journey into becoming an art director and working in the fashion industry.”
In this video lesson Manuel Ridocci addresses the topic: About Me, which is part of the Domestika online course: Art Direction for the Fashion Industry. Discover the creative process of art direction by creating a proposal for a fashion campaign or editorial and planning a photoshoot.
Partial transcription of the video
“About Me Hi, my name is Manuel Ridocci and I'm an art director and designer. In this lesson, I want to tell you a little bit about myself. I was lucky enough to grow up in an artistic environment. Both my parents were performing teachers, so dance and theater were all around me. I always had an interest in visual language. I started drawing when I was two years old. In every piece of paper, I could find napkins, receipts, anything. When I was young, I couldn't think of myself as a multidisciplinary artist. I didn't know this could be an approach for practice. I was curious about visual lang...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for the Fashion Industry
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Category
Fashion -
Software
Keynote -
Areas
Art Direction, Fashion Photography

Manuel Ridocci
A course by Manuel Ridocci
Manuel Ridocci is a Madrid-based art director and founder of Studio Ridocci. He studied Graphic Design in Escuela Superior de Diseño in Madrid and has a master’s in Advertising and Fashion Photography from EFTI. He also studied Art Direction at Central Saint Martins in London.
He has worked with clients such as Nike, Adidas, Stella McCartney, Matadero Madrid, Burberry, Converse, Uniqlo, Nestlé, El Corte Inglés, Mango, Marion May Lingerie, Vice, Rolls-Royce, Amnesty International, and Sony, among others. When he’s not directing, he teaches Contemporary Typography, Art Direction and Design and Art Direction for Fashion at IED (Istituto Europeo di Design) and Miami Ad School in Madrid.
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- Level: Beginner
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