Introduction to Invitation Design: From First Brief to Final Print
Visual Assets
A course by Sarah Lewis , Graphic Designer
About the video: Visual Assets
Overview
“Visual assets are any other graphic element you can add into your design to help bring a certain flavour or style, help the reader navigate the information by highlighting certain elements and breaking up text. ”
In this video lesson Sarah Lewis addresses the topic: Visual Assets, which is part of the Domestika online course: Introduction to Invitation Design: From First Brief to Final Print. Blend color, typography, and texture to create professional printed invitations to promote any event.
Partial transcription of the video
“Visual Assets In this lesson we are going to look at visual assets. Visual assets are other visual elements that you might use within your design, so this can be photography, illustration, maybe some patterns or graphic shapes or roundels, anything that's not type or colour is gonna be a visual asset. We'll look into where we find them and how we might use them. Now I know in my mood board I have some vintage photographs that the clients really like, so I'll see if I find anything like that along with maybe some circus patterns. there were some starbursts, so let's go in and see what we can...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Invitation Design: From First Brief to Final Print
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Category
Design -
Software
Adobe InDesign -
Areas
Branding & Identity, Graphic Design, Packaging, Stationery Design
Sarah Lewis
A course by Sarah Lewis
Sarah Lewis is a freelance graphic designer working and living in London. She got her start as an intern at Dazed and Confused magazine before taking on design roles with studios like Blue Source, Love, and Navyblue. She began as a freelancer in 2007 and now works directly with clients and design agencies like Conran Design Group, Start Creative, and Every Friday.
Specializing in print and identity projects, Sarah has collaborated on projects ranging from tiny charities to 300-page annual reports for global companies. Together with her graphic design work, she runs Alphablots, which makes graphic greeting cards and playful prints for kids and color-loving grownups. She is also a passionate roller skater and teaches classes for beginners in London.
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- 1,099 students
- 21 lessons (3h 46m)
- 36 additional resources (8 files)
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- Audio: English
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- Level: Beginner
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Recommended software & tools for this course
Adobe InDesignCategory
Areas
