Introduction to Invitation Design: From First Brief to Final Print
What Do We Need to Ask
A course by Sarah Lewis , Graphic Designer
About the video: What Do We Need to Ask
Overview
“So when we have our client meeting, what do we need to ask? Let’s run through the briefing sheet.”
In this video lesson Sarah Lewis addresses the topic: What Do We Need to Ask, which is part of the Domestika online course: Introduction to Invitation Design: From First Brief to Final Print. Blend color, typography, and texture to create professional printed invitations to promote any event.
Partial transcription of the video
“What Do We Need to Ask In this lesson we're gonna run through the briefing document in more detail and we'll talk about what questions we need to ask and why. The first thing we need to learn about is the client. Who they are, what they are all about. If your client is a business, they might have brand guidelines or a mission and vision statement, these are good ways to know more about the business. What it stands for, what they do. When you're working for a private client, because they don't have brand guidelines with a look and feel and a set of fonts and colours that you need to use, you...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Invitation Design: From First Brief to Final Print
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Category
Design -
Software
Adobe InDesign -
Areas
Branding & Identity, Graphic Design, Packaging, Stationery Design

Sarah Lewis
A course by Sarah Lewis
Sarah Lewis is a freelance graphic designer working and living in London. She got her start as an intern at Dazed and Confused magazine before taking on design roles with studios like Blue Source, Love, and Navyblue. She began as a freelancer in 2007 and now works directly with clients and design agencies like Conran Design Group, Start Creative, and Every Friday.
Specializing in print and identity projects, Sarah has collaborated on projects ranging from tiny charities to 300-page annual reports for global companies. Together with her graphic design work, she runs Alphablots, which makes graphic greeting cards and playful prints for kids and color-loving grownups. She is also a passionate roller skater and teaches classes for beginners in London.
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