Introduction to Invitation Design: From First Brief to Final Print
The Brief
A course by Sarah Lewis , Graphic Designer
About the video: The Brief
Overview
“Ok, you’ve been commissioned to design an invitation. Now it’s time to talk about briefs. In this lesson, I’m going to take you through the briefing process and why it is so important. ”
In this video lesson Sarah Lewis addresses the topic: The Brief, which is part of the Domestika online course: Introduction to Invitation Design: From First Brief to Final Print. Blend color, typography, and texture to create professional printed invitations to promote any event.
Partial transcription of the video
“The Brief In this lesson I'm going to talk to you about the brief. Why it's so important and how it's gonna help you with your design process for your final project. I can't stress this enough, the brief is the most important part of the process. It's what tells you what your client wants, it gives you all of the information you'll need for your final project. Without a good brief, it's gonna be really difficult to give your client exactly what they need, because they have all that information. The brief is the process to get that information and you can extract it from your client, but you...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Invitation Design: From First Brief to Final Print
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Category
Design -
Software
Adobe InDesign -
Areas
Branding & Identity, Graphic Design, Packaging, Stationery Design
Sarah Lewis
A course by Sarah Lewis
Sarah Lewis is a freelance graphic designer working and living in London. She got her start as an intern at Dazed and Confused magazine before taking on design roles with studios like Blue Source, Love, and Navyblue. She began as a freelancer in 2007 and now works directly with clients and design agencies like Conran Design Group, Start Creative, and Every Friday.
Specializing in print and identity projects, Sarah has collaborated on projects ranging from tiny charities to 300-page annual reports for global companies. Together with her graphic design work, she runs Alphablots, which makes graphic greeting cards and playful prints for kids and color-loving grownups. She is also a passionate roller skater and teaches classes for beginners in London.
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