Introduction to Invitation Design: From First Brief to Final Print
Influences
A course by Sarah Lewis , Graphic Designer
About the video: Influences
Overview
“One of the biggest lessons I learnt while I was studying was to look outside of the world of graphic design for influences. That doesn't mean that you can't be engaged and pay attention to what people are doing in the field, but if you are working on a project about cats, you should go out and learn about cats, not a graphic design that someone has already created about cats. ”
In this video lesson Sarah Lewis addresses the topic: Influences , which is part of the Domestika online course: Introduction to Invitation Design: From First Brief to Final Print. Blend color, typography, and texture to create professional printed invitations to promote any event.
Partial transcription of the video
“Influences In this lesson I am gonna talk to you a bit about some of my influences and where I get my ideas from. One of the most important things they taught me whilst studying was to look outside of the world of graphic design for influences. I'm really lucky I live in London. It's a big city, there's loads of galleries and museums that I can go and look for influences. I love the Tate Gallery, I have a membership there, so I go to loads of exhibitions. This is Matisse, I went to see one of his exhibitions of cut-out art there a few years ago, and I really love the colour and the freedom ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Invitation Design: From First Brief to Final Print
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Category
Design -
Software
Adobe InDesign -
Areas
Branding & Identity, Graphic Design, Packaging, Stationery Design

Sarah Lewis
A course by Sarah Lewis
Sarah Lewis is a freelance graphic designer working and living in London. She got her start as an intern at Dazed and Confused magazine before taking on design roles with studios like Blue Source, Love, and Navyblue. She began as a freelancer in 2007 and now works directly with clients and design agencies like Conran Design Group, Start Creative, and Every Friday.
Specializing in print and identity projects, Sarah has collaborated on projects ranging from tiny charities to 300-page annual reports for global companies. Together with her graphic design work, she runs Alphablots, which makes graphic greeting cards and playful prints for kids and color-loving grownups. She is also a passionate roller skater and teaches classes for beginners in London.
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