Introduction to Invitation Design: From First Brief to Final Print
Think like a Graphic Designer
A course by Sarah Lewis , Graphic Designer
About the video: Think like a Graphic Designer
Overview
“Before we get going on the specifics of invitation design, I want to talk to you briefly about how to approach invitation design like a graphic designer. ”
In this video lesson Sarah Lewis addresses the topic: Think like a Graphic Designer, which is part of the Domestika online course: Introduction to Invitation Design: From First Brief to Final Print. Blend color, typography, and texture to create professional printed invitations to promote any event.
Partial transcription of the video
“Think like a Graphic Designer In this lesson I'll talk to you a little bit about approaching a project like a graphic designer. We'll go through three of the processes I like to do before I get going. As I said, graphic design is all about communication. It's about taking an idea or some information and delivering it to your audience. To do that we really need the invitation to look and feel like the event that we're promoting, and to do that we need to avoid trends. The reason that we avoid trends is that we want to use familiar forms and elements that are gonna give your audience clues an...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Invitation Design: From First Brief to Final Print
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Category
Design -
Software
Adobe InDesign -
Areas
Branding & Identity, Graphic Design, Packaging, Stationery Design

Sarah Lewis
A course by Sarah Lewis
Sarah Lewis is a freelance graphic designer working and living in London. She got her start as an intern at Dazed and Confused magazine before taking on design roles with studios like Blue Source, Love, and Navyblue. She began as a freelancer in 2007 and now works directly with clients and design agencies like Conran Design Group, Start Creative, and Every Friday.
Specializing in print and identity projects, Sarah has collaborated on projects ranging from tiny charities to 300-page annual reports for global companies. Together with her graphic design work, she runs Alphablots, which makes graphic greeting cards and playful prints for kids and color-loving grownups. She is also a passionate roller skater and teaches classes for beginners in London.
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