Creative Packaging Design

Overview

“In this lesson, I will show you my process of choosing typography and creating a very simple logo for a brand that will rely heavily on illustrations. ”

In this video lesson Marion Bretagne addresses the topic: Designing the Brand Assets, which is part of the Domestika online course: Creative Packaging Design. Learn how to design a creative packaging from brief to product and develop a unique consumer experience.

Partial transcription of the video

“Designing the brand assets In this lesson I will show you how to design the brand assets Brand visual identity is essentially a sort of system to recognize the brand and communicate through it. It usually includes typography, logo, colors. In our case, for each packaging the colors are going to be different, so I need to see which assets will be the same. For example, the layout of the packaging is the same for all of them. What we need now is to create a sort of consistency between the three. The same structure, the same size, the same typography, or maybe we'll use a different one for eac...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creative Packaging Design

• Level: Beginner
• 99% positive reviews (88)
• 2357 students
• 5 units
• 18 lessons (3h 45m)
• 15 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe InDesign, Adobe Photoshop

• Areas

  Design, Packaging, Product Design