Creative Packaging Design

Overview

“In this lesson, you will learn how to read and understand a brief, to get the most important information, and do focused research that will help get ideas when you design your packaging project. ”

In this video lesson Marion Bretagne addresses the topic: Understanding and Analysing a Brief, which is part of the Domestika online course: Creative Packaging Design. Learn how to design a creative packaging from brief to product and develop a unique consumer experience.

Partial transcription of the video

“Understanding and analyzing a brief There's no better way to learn than by doing, so we'll jump right in by learning how to analyze a brief, which is always the first step for every creative project, including packaging. So I've created my own brief as if a client had sent it to me. I encourage you create your own briefs. Go to the supermarket or look at your kitchen shelves, and you'll see there's a lot of products, maybe pasta. It's better to use dry products like food or socks or anything that you don't need plastic or you don't need liquid, for example, because that's more complicated. ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creative Packaging Design

• Level: Beginner
• 99% positive reviews (88)
• 2355 students
• 5 units
• 18 lessons (3h 45m)
• 15 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe InDesign, Adobe Photoshop

• Areas

  Design, Packaging, Product Design