Creative Packaging Design

Overview

“In this lesson, we will refine the concept of our packaging until we have a clear idea of the shape, the experience that we create, what it communicates, how it will fold and unfold, and how it will protect the product. ”

In this video lesson Marion Bretagne addresses the topic: Refining the Concept, which is part of the Domestika online course: Creative Packaging Design. Learn how to design a creative packaging from brief to product and develop a unique consumer experience.

Partial transcription of the video

“Refining the concept Now that we have a rough idea of what the packaging concept is about, we will refine it to make sure how the consumer experience and the packaging really unfold. I've narrowed down my idea already and I'll show you how I've done that, but it can take a lot more time, so don't worry if you don't find all the ideas all in five minutes and it feels a lot messier or it feels a bit complicated. Also, some days you will be more inspired, some days less, so don't worry if it doesn't feel as easy as I'll show you. The idea that I had was to have a book, the box is the size of a...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creative Packaging Design

• Level: Beginner
• 99% positive reviews (88)
• 2283 students
• 5 units
• 18 lessons (3h 45m)
• 15 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe InDesign, Adobe Photoshop

• Areas

  Design, Packaging, Product Design