Creative Packaging Design
Moodboarding
A course by Marion Bretagne , Artist
About the video: Moodboarding
Overview
“In this lesson, we will search for visual inspirations and create a mood board to get the general look and feel of our final project so as to start finding ideas of how we will translate the concept of our packaging and of our brand visually. ”
In this video lesson Marion Bretagne addresses the topic: Moodboarding, which is part of the Domestika online course: Creative Packaging Design. Learn how to design a creative packaging from brief to product and develop a unique consumer experience.
Partial transcription of the video
“Moodboarding In this lesson, I will be mood boarding to see the look and feel that I want to give the packaging. For this, I will go on Pinterest or another website that's called Are.na and look up inspirations, maybe some that I have already saved or new ones. It doesn't necessarily have to be packaging. It can be anything, it can be painting, typography. I just want to have a look and feel and see how I want it to look. It's not copying something that's already been done. I'll show you how. I go to my own boards because as a designer, I'm always adding inspirations anyway as that really h...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Packaging Design
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Design, Packaging, Product Design

Marion Bretagne
A course by Marion Bretagne
Marion Bretagne is a freelance multidisciplinary creative, illustrator, and artist from France who is based in Madrid, Spain. She’s the founder of Sonriso Studio, a risograph printing studio and small art press.
Marion also works on branding and packaging projects for Vantguard, a group that has created and owns currently ten spirits and beverage brands, among them Gin Mare, Gin Mare Capri, Seventeen, and Gin Raw.
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