Creative Packaging Design

What Will We Do in This Course

A course by Marion Bretagne , Artist

99% positive reviews (88)

2,283 students

Audio: English

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About the video: What Will We Do in This Course

Overview

“In this lesson, we will look at what packaging design is through a couple of examples that convey two very different consumer experiences and I will go through what we will do in the course. ”

In this video lesson Marion Bretagne addresses the topic: What Will We Do in This Course, which is part of the Domestika online course: Creative Packaging Design. Learn how to design a creative packaging from brief to product and develop a unique consumer experience.

Partial transcription of the video

“What will we do in this course? Now that you know about me and my influences, in this lesson, we'll see what we'll learn in this course. First and foremost, packaging is there to protect the product, so if you have a soup, the packaging is what you put the soup in so that it doesn't spill, it's to contain the product, but it goes way beyond that. The packaging is also the way that you distinguish the product and that you communicate about the brand. It's not only about the brand, but it's also communicating about what the product is. So, if it's a soup, what are its the ingredients? If it's...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creative Packaging Design

Level: Beginner
99% positive reviews (88)
2283 students
5 units
18 lessons (3h 45m)
15 downloads

Category
Design
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Areas
Design, Packaging, Product Design

Marion Bretagne

A course by Marion Bretagne

Teacher Plus

Artist

Marion Bretagne is a freelance multidisciplinary creative, illustrator, and artist from France who is based in Madrid, Spain. She’s the founder of Sonriso Studio, a risograph printing studio and small art press.

Marion also works on branding and packaging projects for Vantguard, a group that has created and owns currently ten spirits and beverage brands, among them Gin Mare, Gin Mare Capri, Seventeen, and Gin Raw.